HubSpot To Set Guinness World Record

Aug 17, 2011, 09:00 ET from HubSpot, Inc.

CAMBRIDGE, Mass., Aug. 17, 2011 /PRNewswire/ -- You've likely read about plenty of Guinness World Records, now you can be part of one.

(Logo: )

HubSpot is attempting to break a world record and it won't include making or eating massive amounts of food, getting dirty or jumping from a high spot. This one is much more cerebral. HubSpot is going to host the "largest online marketing seminar."

HubSpot's Scientist of Social Media, Dan Zarrella, is constantly evaluating new data about social media and marketing, and on Tuesday, August 23, 2011, he will lead what will be the world's largest webinar – Guinness certified! – on these topics.

Attendees will learn how to build their reach, engineer contagious ideas and measure results, all through data-backed, scientifically-proven best practices.

"Social media marketing shouldn't be left to luck," said Zarrella. "Basing business decisions on superstition and myth is dangerous. We need to move beyond the guesswork into real science and data."

"I'm very excited that we'll be a part of history and set the bar for the biggest webinar ever," he added.

Guinness World Records records manager Kimberly Patrick said the attempt to have the largest online marketing seminar is a great example of how record breaking is adapting to the digital world.

"This record, and many others which have come to us in recent years, prove that record breakers are increasingly interested in online-based achievements," said Patrick. "Whereas it might not be as physically visual, an online record like this is visual in a different way in that it can reach people all over the world, instantly. Participants themselves can be a part of the record even if they are nowhere near Cambridge, Massachusetts."

HubSpot, a leader in the inbound marketing field, consistently holds webinars on marketing, social media and other online support topics. In its five years, HubSpot has become the fastest growing business-to-business SaaS company with nearly 5,000 customers. The company's software integrates lead nurturing, social media, blogging and analytics.

To attend the Science of Social Media webinar, register online for free through HubSpot's website. (

For more information and to set up an interview with Dan or an attendee please contact Kara Sassone, HubSpot's Media Relations Specialist, at or 888-HUBSPOT.


HubSpot, Inc. offers an all-in-one marketing software platform that has helped more than 4,900 companies in 34 countries increase the number of visitors to their websites and convert more of those visitors to leads and customers. Applications in the software platform include website management, blogging, search engine optimization, lead management, marketing analytics, email marketing, landing pages, and social media monitoring. HubSpot is also the developer of the popular website analysis tool,, which has more than 3 million users. HubSpot, Inc. was founded in 2006 and is based in Cambridge, Massachusetts. Find them at

SOURCE HubSpot, Inc.