"Hue for Every Man" Introduces Luxury Shaving and Haircare Products for Men of Color

LOS ANGELES, Aug. 5, 2014 /PRNewswire/ -- Hue for Every Man announced today the launch of a new line of luxury men's grooming products. Formulated specifically to meet the needs of an evolving and underserved multi-cultural market, the collection includes a pomade, shaving and shampoo products, and a refining mist.

The inspiration for Hue for Every Man came from a barbershop. In conversations with a celebrity barber friend, HUE founder and CEO Jessica Estrada repeatedly heard his mostly Men of Color clients --athletes, industry executives and professionals -- were unable to find good skin and hair products. Noting an absence of such products at Bloomingdales, Nordstrom, Fred Segal, or Kitson, Estrada, a seasoned entrepreneur, set out to create her own.

According to Estrada, "In 2012, men spent over $34 billion on grooming and personal care products and the numbers are increasing. By 2015, the US Census Bureau projects that there will be more people born of mixed ethnicity than of one race. Add to these trends the fact that there is not a single premium brand that specifically markets to Men of Color, it's clear that Hue for Every Man will connect with an underserved customer base."

The "headliner" Hue for Every Man product is the 1.5 oz. pomade, which retails for $25. With its unique formulation of natural ingredients and botanicals like Mango and Shea butters, Argan and Primrose Oils, the pomade makes hair both healthy and dapper. It's available online at www.hueforeveryman.com, and at 100+ premium barbershops in the US and apothecaries in six foreign countries. In addition, a curated selection of the products will be available with Birchbox Man (www.birchbox.com).  

Filling out the current range of Hue for Every Man products is a shampoo, a conditioner, a pre-shave gommage --all formulated with natural botanicals specifically suited for the multi-cultural market. These products price from $25 - $37. Toner and clay mask products will also soon be available.

"Although formulated for Men of Color, we're finding that well-groomed men of every color appreciate our natural ingredients and results," says Estrada. Plans are already in the works for expansion of the Hue for Every Man collection and distribution network. Estrada expects to be in many fine retailers and specialty stores nationwide in 2015.

SOURCE Hue for Every Man