Huel Announces Commitment to the U.S. Market with New Product Launches

LOS ANGELES, Nov. 28, 2018 /PRNewswire/ -- Huel, the market leader of nutritionally complete meals, has a simple, yet powerful mission: To make nutritionally complete, convenient, affordable food, with minimum impact on the environment and animals. Since the company's initial U.S. launch in June of last year, consumers have been asking for more and Huel has been hard at work. Now, Huel is pleased to announce their new wave of products coming to the U.S., including Huel Ready-to-drink, new Flavor Boosts, and reformulated v1.1 Pre-blend Powders. Huel's exciting new launches are consistent with their current product portfolio and are all vegan, and contain the 27 essential vitamins and minerals, protein, essential fats, carbs, fiber and phytonutrients needed on a daily basis.

Huel Ready-to-drink (16.9 fl. oz) is the first bottled on-the-go product to be released by Huel and in doing so, the brand is committed to following through with their mission. The bottle is 100% recyclable and currently made of 25% recycled plastic with the intention of increasing that percentage, staying true to their minimal impact on the environment. Huel Ready-to-drink is Gluten-Free, Soy-Free, low in sugar, contains 20g of plant based protein, allowing consumers to have a nutritionally balanced meal with absolutely no preparation. This innovative bottled complete meal is available in Vanilla and Berry flavors, and will be released on December 28th. Consumers will have the option to pre-order exclusively at www.huel.com starting on November 27th.

"We just recently shared our $26M investor announcement with Highland Europe. We're beyond thrilled to continue our growth and announce our newest launches, Huel Ready-to-drink, new flavors of the Flavor Boosts, and our reformulated v1.1 Powders," said Julian Hearn, Co-Founder of Huel. "While creating these new products, our consumers who are constantly on-the-go were at the forefront of our minds. We wanted to create new lines that offered a solution for everyone who feels they're unable to consume nutritionally complete meals, due to their hectic schedules. We know our U.S. consumers have given us their continual support and loyalty, which is why we're committed to expanding and providing only nutritionally complete, affordable, sustainable meals for all." 

Products that will be available prior to the Huel Ready-to-drink launch are the new Flavor Boosts, featuring Chai, Apple Cinnamon, and Caramel; available online starting November 29th. The redeveloped v1.1 Pre-blend Powders will be released on December 18th. Huel is passionate about their growth in the U.S. and is completely dedicated to expand and provide all with the opportunity to have nutritionally balanced, affordable, and sustainable meals.

ABOUT HUEL

In 2015, Julian Hearn co-founded Huel when he realized that people all over the world weren't consuming meals that were nutritionally complete, due to lack of time and necessary preparation. Julian set out to create a company that provided nutritionally complete and balanced meals with little to no preparation, and the idea of Huel was born. Huel is a perfectly balanced and nutritionally complete meal that can be prepared in two minutes or less.

Over 70% of adults in the United States are considered obese, mainly due to fast food and traditional, yet nutritionally-deficient food options. Huel aims to provide the option of nutritionally complete meals not only within the United States, but globally as well.

Today, Huel has sold over 30+ million meals and is sold in over 80 countries, including the United States, United Kingdom, European Union and China. To learn more about Huel's positive impact and join the mission of nutritionally complete, convenient, affordable food, with minimum impact on the environment, please visit www.huel.com.

Contact: Alex Valentino
Media Maison
Tele: 212-799-6100
Email: [email protected]

SOURCE Huel