HUGO BOSS Parfums Celebrate Super Bowl XLIX as a Sponsor of The Maxim Party

PHOENIX, Feb. 1, 2015 /PRNewswire/ -- Last night, HUGO BOSS Parfums toasted the biggest weekend in professional football as a sponsor and official partner of The Maxim Party, the premiere event of Super Bowl XLIX weekend in Arizona. The star-studded night attracted some of the most notable celebrities, athletes and industry VIP's. Attendees made their way through a dedicated HUGO BOSS Parfums studio on the red carpet and included Chris Evans, Chris Pratt, Anna Faris, Paul McCartney, Bryan Greenberg, Zachary Levi, Kellan Lutz, Chase Crawford, French Montana, Alyssa Milano, Ian Ziering, AnnaLynne McCord, Tom Arnold, The Roots, DJ Cedric Gervais, DJ Questlove, Bow Wow, Hill Harper, JB Smoove, Adam Richman, Stephen Colletti, Tahj Mowry, Steve Weatherford, Prince Amukamara, Montee Ball, Jerome Bettis, Latavius Murray, Blake Bortles, as well as HUGO BOSS Parfums ambassador Victor Cruz. Grammy Award Winner Ludacris treated guests to a surprise live concert of his numerous chart-topping hits and Nick Cannon performed while DJ Vice played as guests danced through the night.

HUGO BOSS Parfums and the NFL previously announced its "Success Beyond the Game" campaign, bringing together men who have achieved success beyond their discipline with the brand's classic scents for men: BOSS BOTTLED., BOSS BOTTLED. NIGHT. and HUGO MAN.  Together with Maxim, HUGO BOSS Parfums delivered a one-of-a-kind entertainment experience in honor of Super Bowl XLIX, a natural evolution of the brand's existing partnership with the NFL. As the ultimate destination to attend during Super Bowl weekend, The Maxim Party retains a well-deserved reputation for the most exciting performances, and an unrivaled guest list.

HUGO BOSS Parfums "SUCCESS BEYOND THE GAME" NFL Campaign  

The HUGO BOSS Parfums and NFL "Success Beyond the Game" campaign celebrates successful players known for their achievements both on and off the field while emphasizing the aspects of success across all facets of a man's life.  Never has this been more relevant for the Men of the NFL, who are not only idealized for their performance on the field, but for their style off the field. 

The campaign features three of the country's finest football players stepping out of their football jerseys into HUGO BOSS suits. Each athlete represents one of the brand's classic men's fragrances. Green Bay Packers' line-backer Clay Matthews III represents BOSS BOTTLED., Denver Broncos' defensive end DeMarcus Ware represents BOSS BOTTLED. NIGHT. and New York Giants' wide receiver Victor Cruz represents HUGO MAN.

As masters of their profession through determination, ambition, and a confidence in their abilities, these successful sportsmen share their views on success, how to achieve it and how to sustain it.

HUGO BOSS Parfums have been an accompaniment to successful men for more than 15 years. Launched in 1998, BOSS BOTTLED. captures the spirit of confidence and masculinity in a bottle with the core BOSS values of elegance and style. BOSS BOTTLED. NIGHT. made its entrance later in 2010 and has been designed to prepare the BOSS Man to conquer the night. The HUGO MAN fragrance, launched in 1995, represents that most original ideas and performances happen when a man challenges himself.

ABOUT THE Parfums

BOSS BOTTLED. has a soft, smooth and elegant character that subtly extends the wearer's confident and assertive persona. HUGO BOSS chose to innovate with edible notes of apple, cinnamon and vanilla that are tempered with a combination of sensual woody notes bound together by a little rose oil to produce a soft yet, distinctively masculine scent. BOSS BOTTLED is available for $75/EDT 100 ml.

BOSS BOTTLED. NIGHT. has a purposeful, edgier, masculine character that imbues the wearer with a personal magnetism that attracts others. The scent audaciously pushes the boundaries with the sheer masculinity of its olfactory character by introducing a scent replica of a rich and exotic new wood, louro amarelo blended with the combination of energetic, green, aromatic notes, driven by Birch Leaf and Cardamom.  BOSS BOTTLED. NIGHT is available for $75/EDT 100 ml.

HUGO MAN with its iconic water-flask bottle, sparklingly fresh notes of green apple and grapefruit, aromatic heart, and earthy masculine base of cedar wood and vetiver, became the byword for individualism and irreverence. Embraced by men who want to live their life on their own terms it has become the benchmark for contemporary, progressive men's Parfums. HUGO MAN is available for $55/EDT 75 ml.

ABOUT MAXIM 

MAXIM is the largest young men's lifestyle brand in America, reaching nearly 9 million readers each month. MAXIM Digital reaches more than 4 million unique visitors each month. MAXIM magazine publishes 15 editions and is sold in 70+ countries worldwide. More information is available at www.MAXIMmediakit.com.

SOURCE HUGO BOSS Parfums