Human Demand Makes Mobile Ads a Game-Changing Experience for Independent App Developers

NEW YORK, Aug. 15, 2012 /PRNewswire/ -- Human Demand, the revolutionary ad solutions provider that makes mobile media buying effortless, today launched the industry's first self-serve mobile ad platform for user acquisition. Human Demand is focused on solving the problem of app discovery for what the company believes is the most underserved market – the tens of thousands of independent app developers drowning in the app stores. In just a few short steps, app developers can immediately start running campaigns for iOS and Android and begin acquiring and optimizing high lifetime value users the same day.

"Independent app developers in present day are lost in a sea of apps. Acquiring users is the number one priority and the traditional ad platforms and tools available previously were not built for the performance focused developer," said Howie Schwartz, CEO and Founder of Human Demand. "Developers are plagued by a lack of transparency and absence of optimization tools on the current mobile ad platforms and are overlooked by agencies demanding huge minimum budgets to launch. There is just nowhere for independent app developers to run non-incentivized user acquisition campaigns - it's the reason we are here."

Through a private beta offering earlier this year, the Human Demand platform ran more than 200 iOS and Android campaigns across nine countries, and is currently processing more than 20 billion mobile ad decisions per month. Providing access to tens of billions of mobile impressions worldwide, the platform is fully integrated with leading mobile ad exchanges for smartphone apps including the MoPub Marketplace, one of the core products offered by mobile supply-side platform MoPub, Inc. In addition, Human Demand is directly integrated with leading mobile publishers both in-app and on mobile web, providing high quality display inventory for mobile advertisers worldwide.

"We have been working with Human Demand since the early days of our mobile exchange, MoPub Marketplace, and we have been impressed by their clear focus on delivering ROI for their advertisers," said Jim Payne, CEO of MoPub, Inc. "They share our vision for creating a truly transparent market for advertising in mobile."

Human Demand aims to turn the industry upside down by giving advertisers all of the tools and transparency to leverage the data and knowledge for themselves. As a completely new way to approach mobile ads, Human Demand's self-serve mobile ad platform is super easy to use and has all of the tools needed to truly optimize user acquisition campaigns. Where traditional mobile ad players run blind, meaning advertisers do not know where their ads are running, Human Demand lets them see the actual name of every single app /publisher they are advertising on.  Even more importantly within traditional ad companies, it is usually difficult if not impossible for advertisers to know what is actually performing, such as meeting their ROI objectives, because knowledge is typically hoarded in a "black box" vs. the Human Demand platform which is "open" and fully transparent. 

"We think downloading and consuming apps as a consumer can be described as magical," adds Schwartz. "Developing apps and mobile games is challenging, but the work is fun, and for those privileged enough to call this their 'job' - it's really an experience. So why does buying mobile media today have to be such an awful experience? This is why we created Human Demand, to give indie app developers a level of transparency and visibility into their ads and prove that mobile can have a great ROI."

About Human Demand
App developers and mobile game developers are a "little rock-n-roll" and so is Human Demand. If this were a stuffy technology conference, Human Demand would be described as a Mobile DSP (Demand Side Platform) that focuses on RTB (Real Time Bidding) and optimization. Human Demand puts the "human being" back in the process by offering true transparency for the first time in a self-serve platform. The company has managed more than 200 mobile acquisition campaigns and believes that mobile advertising should be a great experience. The company has been funded to date by its  founder, Howie Schwartz, an active investor (FF Ventures, Metamorphic Ventures, BHV Ventures, and ARC Angel Fund) and started developing and publishing video games over 20 years ago. The Angel Round Capital Fund ("ARC Angel Fund or www.thearcfund.com") participated in the formation of Human Demand.

To learn more about Human Demand and to start a campaign today, go to www.HumanDemand.com.  Because buying mobile advertising does not have to suck.

Contact:

Nick Weatherhead
North 6^th Agency
212.334.9756
[email protected]

SOURCE Human Demand