Hunger is Shear Madness! Redken 5th Avenue NYC hosting Trim Hunger Cut-A-Thon to benefit City Harvest in support of Hunger Awareness Month.

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Aug 17, 2015, 12:25 ET

NEW YORK, Aug. 17, 2015 /PRNewswire/ -- In recognition of Hunger Awareness Month, Redken 5^th Avenue NYC will host the Trim Hunger Cut-A-Thon at the Redken Exchange on Thursday, September 10 from 10 AM – 3:30 PM to benefit City Harvest, the world's first food rescue organization dedicated to helping feed the nearly 1.4 million New Yorkers facing hunger.

Trim Hunger is the most recent non-profit endeavor of Redken stylist Josif Wittnik, owner of Salon CTI and Day Spa and The Salon Professional Academy in Appleton, Wisc. Following a local project to help feed families in need in his community, Josif developed Trim Hunger to raise awareness for the cause and feed the hungry on a national level.

"Hunger is a cause that my wife and I have always supported from a global standpoint, but I was really inspired to take more action after I worked with a family in my community that was unable to put food on the table following an unexpected medical incident that left them with many bills to pay," says Wittnik. "That's when I realized that hunger is more than what we see on TV. There are families in our local communities who don't know where their next meal will come from, and in New York especially, we have an opportunity to make an impact on so many lives. Thanks to the support from Redken and City Harvest, the Trim Hunger Cut-A-Thon brings community members together to work toward one common goal: to raise awareness and money for hunger."

Top Redken stylists will be giving haircuts, blow-outs and braids for a minimum donation of $25. Essie, also a sponsor of the event, will be offering "orange thumbie" manicures in their Roarrrrange shade as a symbol of support in the fight against hunger.

"It costs City Harvest just 25 cents to rescue and deliver one pound of food in New York City, and with more than 1.7 million New Yorkers struggling to afford food for themselves and their families, a little bit goes a long way," says Leslie Marino, General Manager, Redken US. "Redken's Trim Hunger Cut-A-Thon will bring together both stylists and members of the community to help make an immediate impact on the fight against hunger in New York City."

On September 27, Redken hopes to break the Guinness Book of World Records' existing record for the most people cutting hair at the same time when 22 Trim Hunger Cut-A-Thons will be held simultaneously at The Salon Professional Academies (TSPAs) across the nation.

Join Redken and City Harvest today in the fight against hunger with an online donation, which will be immediately put to work to help put food it in the hands of hungry New Yorkers. To learn more about the Trim Hunger Cut-A-Thon, visit http://www.redken.com/whats-hot/trim-hunger/.

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SOURCE Redken