MEMPHIS, Tenn., Dec. 4, 2017 /PRNewswire/ -- Hunter Fan Company, the leading manufacturer of ceiling fans, is giving desktop and mobile shoppers a more engaging experience with the launch of the company's new website. Extending a suite of user-friendly features, the revitalized website presents consumers with the ability to take their experience beyond shopping, as the site blends effortless navigation with captivating content to spark design ideas and inspiration for their next home design project.
"Creating a captivating user experience that connects consumers with the brand and products in a more deep-rooted way was our first priority when designing the new website," said Hunter CEO, John Alexander. "As a ceiling fan presents a unique merging of function and style like no other design choice can, it was important to not only provide a seamless shopping journey, but to also serve as a resource for all of the consumer's design needs, as we are always looking for opportunities to inspire."
With a fresh and engaging layout, consumers will not only enjoy a more streamlined and intuitive shopping experience, but will find opportunities to engage with the brand and shoppers via user-generated content and inspiration boards published throughout the website. With the new roll out, consumers can now utilize social media to share their "Design-it-Yourself" room photos and videos featuring Hunter products. By using the brand hashtag, #itsahunter, or tagging the Hunter handle, @HunterFanCo, customers are offered the opportunity to have their room spotlighted on the website. Additional features to conjure consumer creativity include a more robust 'Inspiration' section, which highlights a number of curated blog posts, from 'how-to' tutorials to the latest trends in home, lifestyle, design and fashion.
Further design enhancements include a dedicated section focused on Hunter's newest line of SIMPLEconnect™ smart home fans, providing a one-stop-shop and education platform for those seeking to easily integrated technology within their room design. Consumers can also look forward to simple navigation, extended product filtering, quick view options, prominent featured product browsing, thumbnail shopping and dedicated landing pages help to round out the navigation and design enchantments of the new website.
To shop or learn more about upcoming product releases and discover creative tips from the Hunter design team, visit HunterFan.com.
About Hunter Fan Company
The maker of 'Trusted Fans for Inspired Spaces' since 1886, Hunter Fan Company is the world's original ceiling fan manufacturer. As the #1 most installed ceiling fan for over 100 years, Hunter continues to provide a deep heritage of performance, comfort and everyday style for any room, giving consumers confidence, peace-of-mind and ultimately more control over their home environment. The Memphis-based brand is in the midst of an unprecedented new product launch — offering an array of over 100 new models, from rustic and contemporary designs to classic and retro statement pieces. In addition, the brand has recently debuted their exclusive line of Wifi-Enabled SIMPLEConnect™ fans, which are now compatible with both Apple HomeKit and Amazon Alexa. As an industry-leader, Hunter's cutting edge design and quality craftsmanship continues to bring unmatched performance into every space. Hunter ceiling fans are available on Hunterfan.com, as well as in lighting showrooms, home centers and online retailers nationwide.
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SOURCE Hunter Fan Company