Hydra Creates Dedicated Campaign Management Department, Appoints Michele Andino as Director

BEVERLY HILLS, Calif., May 3 /PRNewswire/ -- Hydra, operator of the largest performance based multichannel digital advertising platform, announced the formation of a new department focused exclusively on campaign optimization and appointed 5-year Hydra veteran Michele Andino to Director of Campaign Management to head it up. Hydra's investment in greater resources dedicated to campaign management is part of the company's overall strategy to differentiate itself by providing advertisers and publishing partners with higher performing, higher quality campaigns.

Andino, who has served in leadership roles in both the Affiliate Management and Sales Departments, will oversee the entire lifecycle of a campaign from inception and distribution to campaign optimization. Andino will employ new proprietary algorithms developed by Hydra to monitor and assess campaign performance in order to target appropriate optimization efforts for maximum performance.

"Through our new Campaign Management Department, Michele will apply a more strategic approach for maximizing performance," said Zac Brandenberg, CEO of Hydra Group.  "This will ensure that our extensive experience running campaigns across multiple channels is best applied to meet advertisers' goals."

As the largest performance based multichannel digital advertising platform, Hydra drives upwards of 1,000,000 new customers a month for premium Internet advertisers. By soliciting input and metrics from advertisers, publishing partners and consumer tracking data, Andino's team is expected to scale volume while maintaining quality and compliance controls.

"My role is to serve as the advocate for what's in each of our campaign's best interest," said Andino. "Ultimately, better performing campaigns will best serve the interests of our advertisers and publishing partners."

About Hydra Group

Hydra operates the largest performance-based, multichannel digital ad platform that drives new sales, leads, and ad engagements on a pure cost-per-action (CPA) basis for many of the largest and best-known consumer product and service companies. The company distributes action-oriented, customer acquisition campaigns in search, email, web display and social media, via its own internal media distribution groups and its exclusive network of high volume, high quality publishing partners. Learn more at www.hydranetwork.com.

SOURCE Hydra