Hydro Flask® and Role Model Launch Reusable Drinkware Collection

Limited Edition collection marks the second artist-driven drop through the Hydro Flask x Universal Music Group partnership to promote reusable drinkware in music spaces 

BEND, Ore., Sept. 9, 2026 /PRNewswire/ -- Hydro Flask^®, an award-winning leader in high-performance insulated products, and singer-songwriter Role Model (Tucker Pillsbury) have teamed up to launch a Limited Edition collection of reusable drinkware inspired by his third studio album, Chuck Timely & The Hourglass. The eight-piece collection marks the second drop in a series of artist-inspired products released through the Hydro Flask x Universal Music Group (UMG) partnership. The partnership brings reusable hydration into music culture, aimed at reducing single-use beverage waste across UMG's global studios, songwriting sessions and live events.  

The collection is available today, coinciding with the start of Role Model Presents: Chuck On Tour, which kicks off in Hydro Flask's hometown of Bend, Oregon. To mark the launch, Hydro Flask and Role Model debuted a promotional spot that continues to showcase Role Model's talents beyond music. Filmed alongside longtime friend and creative collaborator Ky Newman, the playful campaign gives fans a glimpse of the duo's natural comedic chemistry while spotlighting the artist's Hydro Flask collection.

"Being able to outfit the whole band and crew with reusable bottles cuts down on waste to really make an impact while we're on the road," said Role Model. "We also got to run with the creative for this campaign, so it just felt like me and Ky doing what we normally do."

"Hydro Flask has always led with joy. Role Model brings that same spirit to music, and our partnership was a natural fit," said Larry Witt, Hydro Flask President. "Since launching our partnership with UMG, we've seen a strong response from fans and artists. Our new campaign with Role Model shows that reusables can be part of everyday life, and that making a positive impact can be simple, easy, and even a little fun."

Role Model x Hydro Flask Collection
The Limited Edition collection includes eight Hydro Flask bottles, selected and designed in partnership with Role Model. Colors and printed or engraved graphic elements throughout the collection draw from the visual identity of Chuck Timely & The Hourglass. 

The collection includes variations of top-selling Hydro Flask bottles, the 32 oz Wide Flex Straw Cap, 24 oz Wide Flex Straw Cap and 400mL Micro Hydro. All bottles in the collection also include matching boots for extra bump and ding protection. 

The Role Model x Hydro Flask collection is available now on HydroFlask.com, with pricing ranging from $37.95 to $49.95 USD.       

About Role Model
Role Model (Tucker Pillsbury) has emerged as one of pop music's most compelling singer-songwriters, building a devoted global following through his deeply personal songwriting, genre-bending sound, and magnetic personality. His third album, Chuck Timely & The Hourglass, was released August 7 and marks an exciting new chapter for the platinum-certified artist. The album's lead single, "High Hopes 3000," became Role Model's first entry on the Billboard Hot 100, while the album debuted in the Top 10 of the Billboard 200. 

About Hydro Flask
Hydro Flask, a Helen of Troy Limited (Nasdaq: HELE) brand, was founded in 2009 with the goal of delivering high-performance, reusable insulated products to help people enjoy the things they like to do in the places they like to be. Dedicated to eliminating single-use plastics, the company is a leader in award-winning double-wall insulated bottles, tumblers, mugs and coolers. To learn more about Hydro Flask and to see the company's full lineup of award-winning products, visit hydroflask.com. 

About Helen of Troy Limited
Helen of Troy Limited (Nasdaq: HELE) is a leading global consumer products company offering creative products and solutions for its customers through a diversified portfolio of well-recognized and widely-trusted brands, including OXO, Hydro Flask, Osprey, Vicks, Braun, Honeywell, PUR, Hot Tools, Drybar, Curlsmith, Revlon and Olive & June. All trademarks herein belong to Helen of Troy Limited (or its subsidiaries) and/or are used under license from their respective licensors. 

About Universal Music Group
Universal Music Group exists to shape culture through the power of artistry. UMG is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content. Featuring the most comprehensive catalogue of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans. For more information, visit universalmusic.com.

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SOURCE Hydro Flask