CHICAGO, Sept. 26, 2018 /PRNewswire/ -- Today, Hydro's North American Extruded Solutions business unit, formerly known as Sapa, unveiled its updated profile and logo following its acquisition by Hydro in late 2017. With a significant presence in all parts of the aluminum value chain, the company is marking this new chapter in its 112-year history by renewing and modernizing its profile and logo after a year-long process with involvement from its 35,000 employees worldwide.
"We are still the same purpose-driven company that was founded in Norway more than a century ago. That has not changed," says President & CEO Svein Richard Brandtzæg. "Our new visual identity reflects the change that Sapa is making within our company, with expansion into new global markets and regions, and the onboarding of more than 20,000 new colleagues."
New logo reflects Nordic heritage
Developed by the Norwegian architecture and design company Snøhetta, Hydro's new logo retains the distinctive "sail" of past logos to reflect the company's heritage and business continuity, but also brings a more modern look that acknowledges the renewal of Hydro as a company.
"Our purpose is to create a more viable society, and our contribution is to help engineer the future and lightweight our planet through innovative and sustainable aluminum products and solutions," Brandtzæg says. "We have low-carbon aluminum products that are best in class, and with our engineering competence, we work with customers to use this metal in solutions that are bringing society forward.
"This marks the start of our next chapter."
Hydro aspires to become better, bigger and greener through continuous improvement of existing operations, selective growth and expansion, and setting new standards for responsibility and sustainability within the global aluminum industry. The acquisition of Sapa represents a strong step forward with these aspirations, expanding Hydro's footprint and capabilities with more than 150 locations and over 20,0000 employees around the globe.
Hydro's 23 Extruded Solutions facilities and roughly 6,000 employees across North America will begin utilizing the new branding effective immediately, with a complete transition of physical signage expected by mid-2019.
About Norsk Hydro
Hydro is a fully integrated aluminum company with 35,000 employees in 40 countries on all continents, combining local expertise, worldwide reach and unmatched capabilities in R&D. In North America, Hydro is a supplier of rolled aluminum, extrusions and other metal products with over 6,500 employees. Hydro's domestic operations include two dedicated aluminum re-melting facilities in Kentucky and Texas, more than 20 extruded products manufacturing locations and nine casting facilities. Hydro is committed to strengthening the viability of its customers and communities, shaping a sustainable future through innovative aluminum solutions.