HYP3R unveils Location Portal at Adobe Summit
Interactive installation brings to life how location insights can personalize marketing and customer experiences
26 Mar, 2019, 11:07 ET
LAS VEGAS, March 26, 2019 /PRNewswire/ -- Attendees of this year's Adobe Summit, running March 26-28, are invited to experience the power of location at Booth 1033 at the Sands Expo Center's Community Pavilion, where HYP3R, the leading innovator in location marketing cloud, will unveil its Location Portal installation.
The 4D installation is fueled by experiences shared by real people on location and trends happening around the world and will transport attendees to hot spots in Las Vegas, San Francisco, London, Indonesia and more. By exploring the content and insights within the installation, HYP3R brings to life how location data can be used to better understand customers, uncover trends and high-value audiences, as well as to personalize customer experiences.
Created in partnership with StereoBot, a premier experience-design company with installations built for the likes of the Coachella Valley Music & Arts Festival, HYP3R's Location Portal displays geosocial insights and real-time content harvested by HYP3R to bridge the gap between the digital and physical worlds. At 8 feet tall by 8 feet wide, it can't be missed. The types of data featured in HYP3R's installation help marketers better understand patterns of customer behavior that drive purchase and loyalty. Once collected and housed in the cloud, location insights can not only be featured in installations like HYP3R's, but also leveraged in CRMs, CXMs, Guest Management Platforms, marketing automation channels, and more to provide highly relevant marketing.
HYP3R is proud to be among a select group of 33 Adobe Audience Manager partners and to serve a roster of blue-chip customers, including Marriott, 24H Fitness, Caesars Entertainment. These companies and other Fortune 500 brands use HYP3R's Data as a Service (DaaS) Platform to surface location insights from more than 430M high-value customers and more than 500K locations around the world, including hotels, casinos, shopping malls, stadiums, fitness gyms, and cruises. With HYP3R marketers are able to enrich customer profiles with location insights that highlight places guests go and experiences they enjoy sharing. These insights are then used to deliver delightful marketing.
For example, a foodie who frequents Vegas would be served ads promoting a hotel's new restaurant offerings. Or, someone who visited a casino to gamble, but who stayed at another hotel, could still be identified and re-targeted with information about its loyalty program.
One major cruise line was able to use HYP3R to build an audience of guests who cruised with a competitor and conquest them through a marketing campaign that delivered a 40% decrease in Customer Acquisition Costs.
HYP3R's insights can also be used to provide high-touch service to guests on-property through signals. With HYP3R, guest services teams receive alerts when high-value guests walk in. They can then make recommendations at check-in based on that guest's interests, or surprise a guest who just posted about a birthday or anniversary with a bottle of wine in real-time.
"We are dropping a location pin in the world of marketing cloud and CRM," said Carlos Garcia, CEO and co-founder of HYP3R. "Our installation here at Adobe Summit visualizes HYP3R's ability to harness location insights to drive the kind of customer engagement that delivers a personal touch."
"We are ushering in the third generation of location marketing by bringing the context of location to the cloud. Long gone are the days when location marketing only meant delivering an ad to someone on location. We are thrilled to be an Adobe Exchange business partner."
"We are fortunate to partner with sophisticated marketers who are continually seeking new ways to build customer-first, experience-driven brands and who have come to rely on the power of location insights through HYP3R," said Chris Gentilini, HYP3R VP of Partner Success. "We're excited to be a part of the Adobe Summit and to bring to life the pivotal role location plays in successful marketing with future partners."
HYP3R invites all attending this year's Adobe Summit to immerse themselves in the multidimensional realm created by its Location Portal and to learn how HYP3R is bringing the power of location to Adobe Experience Cloud.
HYP3R is leading the transformation of location marketing to deliver experiences that are delightful and effective. HYP3R's innovations in location marketing cloud help top marketers acquire and engage high-value customers in the real world through digital experiences that are surprisingly human. At the core of HYP3R is a unique dataset of hundreds of millions of the highest value consumers in the world that gives an edge to the leaders in travel and retail. HYP3R, one of Fast Company's Most Innovative Companies, was founded in 2015 and is based in San Francisco. Learn more at https://hyp3r.com or follow @HYP3R on Twitter.
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Debora Lima - [email protected]
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