Mobile gaming is set to surpass $120B in consumer spend by the end of 2021. In Q3 alone, consumers downloaded 14.3B new games across iOS and Google Play. A sizable 3.6B of the total downloads were Hypercasual games — making it the most successful quarter to date.
Additionally, the report highlighted five other genres that reigned supreme:
Runner Action – #1 downloaded sub-genre among Action games
4X March-Battle Strategy – #1 largest Gaming subgenre (10%) by consumer spend ($2.4B globally)
M3-Meta Match – #1 most downloaded subgenre among Match games
Slots - #1 largest sub-genre of casino games (6.1%) by consumer spend ($1.4B)
Competitive Racing - #1 largest Racing subgenre by consumer spend
"Mobile gaming spend across the app stores is not slowing down," said Lexi Sydow, Head of Insights at App Annie. "The key to creating an insanely successful mobile game is to focus on monetization, engagement and player retention."
Monetization was high with features like Customizable IAP Bundles and Piggy Bank.
Features like Task System and Rewards for returning at fixed intervals throughout the day, saw an increase in engagement.
Player retention remained high with features like Collection Mechanics and Foreshadowed Content.
"Finding out which features attract players to games and why are key to developing a winning gaming strategy in this high-growth market," Sydow said. "App Annie built Game IQ to solve this and the report gives a walkthrough of how to use these insights to build better games."
About App Annie App Annie is the mobile standard. Our mission is to be the first to unify consumer and market data to generate insights and outcomes fully leveraging the power of AI. We deliver winning digital experiences to more than 1,300 enterprise clients and 1M+ registered users across the globe. The company is headquartered in San Francisco and was founded in 2010.