LOS ANGELES, Oct. 3, 2011 /PRNewswire/ -- Eye surgeon Brian S. Boxer Wachler, M.D. has not only developed an innovative procedure to restore white eyes for those who suffer from the stigma of eye discoloration (bloodshot, yellowing, or brown spots), but he also created an Internet sensation. His I-BRITE® eye whitening procedure and the YouTube video that shows the treatment's life-transforming results have caught the attention of nearly 25,000 viewers, solidifying I-BRITE®'s spot as the most sought-after eye whitening treatment on YouTube.
"The fact that 25,000 people were inspired to watch the video about the I-BRITE® procedure serves as a testament to the fact that eye discoloration is a serious issue that can create a sense of low self-esteem which has far-reaching effects on a person's life," said Boxer Wachler. "I am proud to know that those who learned about I-BRITE® from our video were motivated to share it, effectively harnessing the power of social media to disseminate information about a treatment that can truly change people's lives."
I-BRITE® is a 20-minute, in-office treatment and involves removing the thin membrane that holds most of the unsightly red veins and discolored material. After removal, a new membrane grows back in its place, making eyes appear whiter and brighter. I-BRITE® is a 100% no-stitch, no-graft procedure and the patient can typically resume their daily routine 24 hours following the procedure, with visible results in as little as two weeks.
About Brian S. Boxer Wachler, M.D.
Dr. Brian S. Boxer Wachler is board certified by the American Board of Ophthalmology and is the director of the Boxer Wachler Vision Institute in Beverly Hills, Calif. For many years, he served as director of the UCLA Laser Refractive Center at the Jules Stein Eye Institute and is on staff at Cedars-Sinai Medical Center. Dr. Brian has pioneered numerous surgical techniques and guidelines that have become industry standard for eye surgeons around the world. For more information on I-BRITE® eye whitening, please visit www.WhiterEyes.com or Facebook.
SOURCE Boxer Wachler Vision Institute