"I Launched at Brookstone!" is Common Theme for This Year's High-Tech Startups
Product developer and specialty retailer Brookstone will use CES 2015 to unveil its "I Launched at Brookstone!" campaign to attract and promote world's next generation of unique companies looking for the perfect launchpad
MERRIMACK, N.H., Jan. 5, 2015 /PRNewswire/ -- Brookstone has always focused on designing its own lines of innovative music systems, therapeutic massagers, app-controlled robots, and checkpoint-friendly luggage. They've also used their tech-savvy army of store associates to help introduce new products from the most exciting startup companies from around the world.
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At CES this year, Brookstone is unveiling its "I Launched at Brookstone!" campaign to promote new homegrown products, introduce the new tech products from exciting startup companies, and meet-and-greet with the next generation of startup companies looking for the fastest way to bring their products to the biggest possible market.
"The 'I Launched at Brookstone!' campaign is about two things," says Brookstone Chief Merchandising Officer Steve Schwartz, "promoting our newest product partnerships and helping the next generation of startup companies bring their products to a worldwide market as fast as possible."
Schwartz continues, "Brookstone is uniquely able to develop and market startup products because we have in-house design, packaging, marketing, retail, e-commerce and wholesale teams under one roof. We look forward to showcasing our latest products at CES this year, as well as taking time to talk with startups about their upcoming products. If you've got a product ready for the big time, stop on in for a quick visit."
Brookstone will be located at CES Booth #36043, Las Vegas Convention Center, South Hall #4, from January 6-9, 2015. Brookstone will also participate in the Pepcom Digital Experience media preview event on January 5, 2015 in the Mirage Events Center at the Mirage Hotel.
Among the new products that Brookstone will showcase during CES are:
Plastc™
A Plastc Card will truly slim your wallet – you'll only need one card to store all the information of up to twenty cards. Plastc brings all your cards into one sophisticated device. Plastc's e-ink touchscreen gives you easy access to many types of cards, including loyalty cards (even cards with only barcodes), store cards, gift cards, debit/credit cards, ATM cards, and even access cards. With a magnetic stripe and barcode display, the Plastc Card will work in all the places you already frequent. Plus, with NFC and Chip and PIN capabilities a software update away, you'll soon be ready for the future of payments. Anticipated retail price: $155. Available 2015.
Perfect Bake™
Developed by Pure Imagination, LLC, the patented app-controlled smart baking system that will revolutionize the way people bake at home, turning anyone into a master pastry chef. The heart of the Perfect Bake system is a smart digital scale that connects with an innovative app (Android and iOS compatible) designed to make baking foolproof and fun, guaranteeing perfectly delicious results every time. It hand-holds the user throughout the entire baking process, from recipe selection, scaling and prep, measuring and adding ingredients, mixing, and portioning to baking and cooling. Retail price: $69.99. Available now at Brookstone.com.
Perfect Drink™
A revolution in home bartending, the Perfect Drink smart scale and free app contains hundreds of drink recipes and guides home bartenders with real-time pouring instructions. Choose serving size with Perfect Drink to make one drink or a party pitcher and watch as the virtual glass fills on the user's smartphone or tablet screen. The app senses the perfect pour, alerts the user when to stop and compensates for overpouring by instantly re-adjusting the other ingredients. Retail price: $69.99. Available now at Brookstone.com.
iTOi™ Video Studio
iTOi (pronounced eye-to-eye) makes it possible for iPad users to record personal videos when eye-contact is important. The desktop video studio includes the iTOi Video Booth with a patented optical solution that makes it possible to look directly at the camera while recording. The iTOi Video Producer app for iPad allows users to record their scripts with a teleprompter to produce personal videos easily. iTOi also works for video chat, making a more human connection for anyone with chat or video conference partners. Retail price: $149.99. Available now at Brookstone.com.
BodyForm® Foam Roller
Featuring deep tissue and vibration massage, the BodyForm Foam Roller is the first product launched by Brookstone in partnership with Dolvett Quince, fitness expert and lead trainer on NBC's "The Biggest Loser."
This vibrating foam roller was created for those who work out and those who work all day. It is ideal for beginners, fitness enthusiasts and expert athletes alike to use pre- and post-workout to help warm-up, relax and effectively rehab muscles anytime, anywhere…no appointment necessary. Retail price: $69.99. Available now at Brookstone.com and coming soon to Brookstone stores nationwide.
News from Big Blue Audio®
In 2014, Brookstone made the world a much louder (and happier) place with its Big Blue Audio collection of Bluetooth® compatible wireless speakers. Its best-selling system was Big Blue Party™, a 360-degree, bass-thumping, no-cord-needed speaker that could be used indoors or out.
Big Blue Audio is bringing three new family members to CES in 2015, offering industry-leading features, audio quality, design and value:
Big Blue Splash
Pound for pound the best speaker in its class with sound that will drown out the competition. A new multiple-user feature lets up to four (4) users connect their devices to Big Blue Splash. True to its name, this water-resistant wireless speaker boasts a built-in subwoofer and passive radiator for big bass, speakerphone capability with water resistant microphone, NFC pairing, and a rechargeable lithium ion battery for at least six hours of battery life (measured at 75% volume). It can also connect to a second Bluetooth speaker using the new Big Blue Button. Big Blue Splash is perfect for pool, home, office, bathroom or travel. Anticipated retail price: $149.99. Available 2015
Baby by Big Blue
A new entry level-priced Big Blue Audio wireless speaker that doesn't sacrifice on sound quality and features. The small, floating Baby by Big Blue is water resistant to IPX7 standards, includes a passive radiator for enhanced bass, and offers convenient NFC pairing. Perfect for the pool, bathroom and travel. Anticipated retail price: $69.99. Available Mid 2015
Big Blue Button
A ground-breaking audio accessory, the Big Blue Button lets you pair together two Bluetooth speakers from one device to deliver even bigger stereo sound at the touch of a button. With easy pairing and a small footprint, the Big Blue Button will be compatible with current and new Big Blue Audio speakers and with most other brands of Bluetooth compatible wireless speakers. Big Blue Button will play both wireless speakers in stereo mode with a range expected to exceed 33 feet in either direction and features a rechargeable battery life of 10 hours. Anticipated retail price: $69.99. Available Mid 2015.
About Brookstone, Inc.
Brookstone, Inc. is an innovative product development and specialty lifestyle retail company that operates approximately 240 Brookstone branded stores nationwide and in Puerto Rico. Typically located in high-traffic regional shopping malls and airports, the stores feature unique and innovative consumer products. The Company also operates a Direct Marketing business that includes the Brookstone catalog and an e-commerce website at http://www.brookstone.com.
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Contact: Mike Rosen or Tommy Morales
Blue Wolf Communications
516-767-9653 (Office)
516-647-1348 (Mike @ CES)
[email protected]
[email protected]
SOURCE Brookstone, Inc.
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