i2i Communications Launched To Reach Multicultural Consumers

MEDIA, Pa., May 2, 2012 /PRNewswire/ -- Mia Mendoza, President and CEO of Mendoza Group, Inc., announced the opening of i2i Communications, a grassroots marketing company staffed by street-teams deployed to penetrate the multicultural markets often ignored by mainstream, general market advertisers. The i2i corporate tagline: "insight to in-site solutions" crystallizes the company's mission of fulfilling the widespread need for the design and delivery of the customized, precisely targeted tactics that serve consumers who fall outside the scope of campaigns designed solely on traditional media.

"Accessing and motivating the multicultural/multilingual segment of the consumer audience is critical to the success of any comprehensive and fully integrated campaign," said Mendoza. "Our sixteen years of multicultural marketing experience has demonstrated the longstanding need for a company specifically designed to carry out this mission. Fulfilling it requires a highly dedicated and trained grassroots street-team who will take full responsibility for ensuring that work is performed in a thorough and diligent manner; I can promise our clients that i2i Communications, Inc. will do just that."

The services provided by i2i Communications range from retail postings and collateral distribution to educational training programs and on-site research.  The company will work in coordination with Mendoza Group, Inc. to research multicultural markets and deliver components of Mendoza's comprehensive, integrated strategic marketing campaigns.

SOURCE Mendoza Group, Inc.