IAA Continues to Lead in Mobile with Cutting Edge App, Allowing Users to View Notifications on their Wrist via new Apple Watch
WESTCHESTER, Ill., June 18, 2015 /PRNewswire/ -- Insurance Auto Auctions, Inc. (IAA), a business unit of KAR Auction Services (NYSE: KAR), and the leading live and live-online salvage auto auction company, today announced the launch of the IAA Buyer Watch App, an application customized for the Apple Watch that enables buyers to view the status of their vehicles in the bidding process through notifications on their wrists. The first app of its kind to be adapted for wearable technology, the IAA Buyer Watch App gives buyers a quick graphical view of the status of their vehicles during the Watch and Pre-bid portions of the bidding process without having to use their mobile phones.
"IAA is proud to be the first to market for smart wearable device technology in the salvage industry," said John Kett, CEO and president, IAA. "We have built a culture that encourages the development of innovation at an accelerated pace to be responsive to our buyers' needs. IAA's speed of delivery continues to improve as a result of our teams embracing agility as a philosophy, allowing us to stay ahead of the digital transformation in the business."
In addition to offering a best-in-class buyer experience for customers, the IAA Buyer Watch App adds a critical element of time saving for buyers. The watch interface shows buyers a summary of their Watch/Pre-bid vehicles and the total vehicles on their lists that are at auction on that particular day. The IAA Buyer Watch App is free for download from the Apple Watch App StoreSM.
A video demonstration of the IAA Buyer Watch App can be seen here: https://iaa-auctions.com/services/buy-vehicles.
About Insurance Auto Auctions, Inc.
Insurance Auto Auctions is the leading live and live-online salvage vehicle auction company and a business unit of KAR Auction Services (NYSE: KAR). Headquartered in Westchester, Illinois, IAA has over 165 auction facilities throughout North America offering towing, financing and titling services. With the most auction facilities in North America, IAA provides registered buyers from around the globe with millions of opportunities to bid on and purchase donated and salvaged vehicles. Since 1982, IAA has sold millions of vehicles through its weekly auctions for insurance companies, fleet and rental companies, financing companies, charity organizations and the general public. IAA also leverages its business model to assist charitable organizations in the US through its One Car One Difference® campaign. To date IAA has provided millions of dollars in additional funding to charities by assisting in the processing of donated vehicles. Learn how we are making a difference by visiting www.1car1difference.com. With a talented team of over 2,000 employees, IAA is committed to providing customers with the highest level of services in the salvage auto industry. Go to www.IAA-Auctions.com to learn more, and follow IAA on Facebook and Twitter.
SOURCE Insurance Auto Auctions