IABC Cleveland Breakfast Program for Companies that Hire Communications Agencies

March 8 session useful for agency owners, managers and clients

Mar 01, 2011, 09:00 ET from IABC Cleveland

CLEVELAND, March 1, 2011 /PRNewswire/ -- Many organizations turn to communications agencies – public relations, advertising, digital marketing – for special projects and more. That's why the Cleveland Chapter of the International Association of Business Communicators (IABC) and Glenn Towle of Merrick/Towle in Washington, D.C., will host a program on "What Every Communicator Needs to Know about Agency Finances" to share how to maximize success when working with an agency.

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Whether you manage, work for or use the services of an advertising, PR or digital marketing firm, don't miss this unique event. Learn from Towle what it costs to successfully operate an effective marketing firm and how clients and agencies can work together to manage expenses while maximizing success.

The IABC Cleveland breakfast program will take place on Tuesday, March 8 at The Cleveland City Club (The City Club Building, 2nd floor), located downtown at 850 Euclid Ave. from 8:00 a.m.9:30 a.m.

Towle will discuss matters important to both agency managers as well as clients who hire agencies. Topics will include the real costs per hour – how to calculate it (for agencies) and why agencies charge what they do (for clients). He'll talk about delegation and empowerment; building and maintaining trust; cash flow management; and pricing strategies.

Parking is available at the City Club for $2.25 with your parking stub for validation.

Visit http://www.cityclub.org/AboutUs/ParkingDirections/tabid/170/Default.aspx for additional parking information.

Separate costs are available for members, non-members, students and IABC members who are currently in transition between professional employment opportunities.

$17 IABC members

$17 for members of Northeast Ohio Communications Advocates (NOCA); National Association of Women Business Owners (NAWBO); Public Relations Society of American (PRSA); Society of Professional Journalists (SPJ)

$32 non-members

$10 students and IABC members in transition

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Deadline to register is March 7. Register online at iabccleveland.com.

Founded in 1970, the International Association of Business Communicators provides a professional network of more than 15,200 business communication professionals in more than 80 countries. The local Cleveland chapter includes nearly 130 members who support the highest professional standards of communication and drive innovation in the communication field. Visit http://www.iabccleveland.com/.