CLEVELAND, March 22, 2011 /PRNewswire/ -- The ability to leverage and measure the effects of social media and other online multimedia campaigns is a skill that's becoming a necessary part of any professional communicator's toolkit. That's why the Cleveland Chapter of the International Association of Business Communicators (IABC) will host a two-part program on the keys to using social media platforms and producing cost-effective, impactful videos to further communications strategies.
Michael Pranikoff, Global Director Emerging Media, PR Newswire, will lead the first presentation, "Leveraging Social Media Platforms: Techniques and Tools to Monitor and Measure its Effectiveness." This session will provide a hands-on approach and best practices for effectively deploying your content across various social media platforms and measuring your success. Pranikoff will show you how to find the information you need to determine whether your social media efforts are paying off.
In the second session, Daniel E. Keckan, VP Sales & Marketing, Cinecraft, will present, "Video Production on a Shoestring Budget." Keckan will share how to produce videos for your organization that make an impact within almost any budget. Statistics show that video improves online visibility and drives more action than static images and text. For example, according to the BIA Kelsey Group, viewers engage more after watching a video, with clicks for more information increasing by 30 - 40 percent and phone inquiries by 16 - 20 percent.
The luncheon will be held Thursday, April 14 at The City Club (The City Club Building, 2nd floor), 850 Euclid Ave., Cleveland, from 11:30 a.m. to 2:00 p.m., with opportunities for networking.
Register online at iabccleveland.com or contact Pam Tallant, chapter administrator, at 216-226-7013. Cost: $27, IABC Member; $39, Non-Member; $12, Member-in-Transition and Students.
Parking is available at the City Club for $2.25. Bring your parking stub with you for validation. Visit http://www.cityclub.org/AboutUs/ParkingDirections/tabid/170/Default.aspx for additional parking information.
Founded in 1970, the International Association of Business Communicators provides a professional network of more than 15,200 business communication professionals in more than 80 countries. The local Cleveland chapter includes nearly 130 members who support the highest professional standards of communication and drive innovation in the communication field. Visit http://www.iabccleveland.com/.
SOURCE IABC Cleveland