LOS ANGELES, May 10, 2011 /PRNewswire/ -- Today IAC (NASDAQ: IACI), the operator of Match.com and other popular online dating brands, announced the launch of OurTime.com (www.OurTime.com), a site specially customized to meet the needs of singles over the age of 50. By combining the membership of some of IAC's existing dating sites that cater specifically to singles 50 and up, OurTime.com launched with an initial user base of more than one million members. This makes it the world's largest dating community specifically targeted to the unique needs of singles over 50. With such a robust and steadily growing membership, OurTime.com offers singles over 50 an excellent opportunity to find companionship and fulfillment in this rewarding chapter of their lives.
"With the launch of OurTime.com, life just got a lot more interesting for singles over the age of 50," said Josh Meyers, CEO of People Media, the targeted dating subsidiary of IAC. "OurTime.com offers singles over 50 a unique combination of focus and selection – we've gathered more than 1 million 50-plus singles who share their desire to date within their age group. This natural affinity makes it easier to find like-minded matches and strengthens the relationships formed through the site."
Over the last two years, IAC's dating sites have experienced significant gains in membership among singles over 50. The rapid growth, which included a 400% increase in this member segment on People Media sites alone, prompted a newly energized approach to the category.
"This growing segment has clearly embraced online dating," said Greg Blatt, CEO of IAC. "Our approach with any demographic category is to provide online dating choices, and this is no exception. To complement the broad-based experience enjoyed by so many over 50 on Match.com, we're offering the more targeted experience of OurTime.com. We expect substantial growth to continue with this group across both properties."
Internal research has illuminated interesting differences between singles over 50 and younger demographics, including:
- Those surveyed are more interested in companionship and long-term relationships than in marriage, in contrast to younger groups;
- At the same time, women in this group are more traditional in their thinking when it comes to online dating – they prefer to be asked out rather than make the first move; and
- Singles over 50 tend to be considerably happier than their younger counterparts and, on the whole, experience less stress about their personal lives.
"Much of the pressure of parental expectations, child-rearing and career has lessened or is gone by this stage in people's lives," said Dr. Gail Saltz, OurTime.com's Relationship Expert and a go-to relationship contributor for NBC's "The Today Show." "This allows singles to approach dating from a more relaxed perspective. Their main concern now is simply to live life to the fullest."
Before their reintegration as OurTime.com, IAC's sites dedicated to 50-plus singles added almost 10,000 new users a day and reported a daily average of more than 300,000 communications exchanged by members. Thousands credit the sites with introducing them to that special someone with whom they can enjoy this tremendously fulfilling chapter of their lives.
OurTime.com is currently live and can be accessed at www.OurTime.com.
About People Media
People Media (www.PeopleMedia.com), a business unit of IAC, is the number-one provider of targeted online dating communities for singles seeking meaningful relationships. These specialty sites provide a customized experience for those who wish to date within a specific demographic. A rapidly growing innovator in the online dating space, the company operates 28 individual web properties, including BlackPeopleMeet.com and SingleParentMeet.com. The flagship site, OurTime.com, was created by combining the membership of People Media's SeniorPeopleMeet.com and SeniorsMeet.com. With more than one million active members, OurTime.com is now the largest online community catering to singles over 50. The Company is based in West Hollywood, CA.
IAC (NASDAQ: IACI) operates more than 50 leading and diversified Internet businesses across 30 countries... our mission is to harness the power of interactivity to make daily life easier and more productive for people all over the world. To view a full list of the companies of IAC please visit our website at www.iac.com.