NEW YORK, July 19, 2012 /PRNewswire/ -- Golfer Ian Poulter has become the latest athlete to join SportsYapper and will serve as a brand ambassador during The Open Championship which began this morning at Royal Lytham and St. Annes. The Englishman will be "Yapping" his always provocative and often witty commentary, a natural fit for Poulter who has an established and significant social presence with more than 1.2 million Twitter followers.
"As an avid sports fan who is constantly traveling, I am excited about SportsYapper, a place where I can connect with my family, friends and fans while watching sports," Poulter said. "I enjoy engaging with my fans and followers on social media and am eager to interact and "Yapp" with them about golf and other sports through this social platform."
Poulter described himself on Twitter as "Loving all sports," and as a fan of the Orlando Magic and Arsenal soccer club.
SportsYapper is a first-of-its-kind social sports app, which redefines the social media landscape by connecting friends and fans around the globe while they're watching a game. With 83 percent of fans checking social media while watching sports on TV, SportsYapper provides the ultimate second screen experience for sports fans. The roster of SportsYapper partners includes Mark Teixeira, social media pioneers Eric Goldstein, Dave Grossman and Darren Bounds, veteran Johnson & Johnson marketer Brian Perkins, and entrepreneur Kenny Dichter, the founder of Marquis Jet.
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