iCastDeals Unleashes Ingenious Real-Time Marketing Tool

Company Leverages the Marketing Power of Social Media to Consumers

Mar 18, 2011, 08:49 ET from iCastDeals

LAS VEGAS, March 18, 2011 /PRNewswire/ -- Until now, companies had to plan far ahead to offer consumers great deals.  Changing that paradigm, an iCastDeals platform allows businesses to create on-the-spot short term marketing campaigns for socially savvy media consumers.  Details about the exciting potential of real-time marketing and the opportunities available for affiliate partners will be announced today on Blog Talk Radio (http://www.blogtalkradio.com/musician-edition), by Kirsten Arredondo, Executive Vice-President of iCastDeals.

iCastDeals, is the perfect antidote for businesses, big and small, to combat the economic downturn with timely pro-consumer short-term deals.  Specifically designed for companies that wish to spice up traffic, iCastDeals offers a way to communicate directly to their consumers effectively in a low cost instant response way.  The best news is for bargain hunting consumers on-the-go who receive the time-sensitive offer in their hands when they want and how they want the message delivered. Many companies rely sole on email coupons, text messages, blogs, podcasts and traditional print-ads to reach out to their customers. iCastDeals has changed the delivery system to get focused attention by consumer choice.

The iCastDeals twist to traditional marketing lets companies enter their own iCastDeals portal and enter timely information regarding special deals or offers in only minutes. The offer can be instantaneously delivered or pre-scheduled. Customers benefit not just by the offer, but can also specify the types of offers they want to receive and the days and hours that they are interested in receiving such an offer.

Finally, customers get the messages that they want, when they want them. Each consumer logs into their iCastDeals gateway and sets their communication preferences.  The ability to change preferences or unsubscribe from receiving future offers at any time is easily set and re-set as often as the consumer wants. The exciting advantage for deal-seeking consumers is that they can choose from any participating iCastDeals business. In other words, the consumer now has complete control over how companies market to them!

This type of marketing is a trend-setter for any company that wishes to reach out to consumers with special offers. For example, a computer repair company can give free diagnostics during quiet hours or a restaurant can offer a special two-for-one deal when the business is slow and get an instant response. Musicians can offer free downloads for just a few hours, while authors can give away chapters of a book on special days or times. The list goes on and on.

iCastDeals is finding that both businesses and consumers are in favor of real-time preference setting marketing and is receiving a strong response. The combination of a low-cost marketing campaign that is easy to use and always available is extremely attractive to businesses that have been suffering through the recent downturn. Business owners are also aware of the fact that consumers want more control over how they are contacted, and that they are looking for a good deal in these trying times. For more information, visit the company's website at www.icastdeals.com.

SOURCE iCastDeals