ICC White Paper Focuses on Improving Insurance Industry Customer Knowledge
Analytics Firm Provides Practical Guidance to Insurance Carriers & Agents for Managing Customer Experience, Increasing Profitability through Detailed Customer Information
COLUMBUS, Ohio, Feb. 3, 2015 /PRNewswire/ -- Improving customer satisfaction and loyalty leads to higher retention rates, increased acquisition of new policyholders and ultimately, increased profitability. But in order to achieve that goal, insurance carriers and agents must first manage and improve the customer experience, a task that begins with increased knowledge of their customers. ICC, the Business and IT Solutions company that correctly predicted the 2014 Oscars and designs collaboration solutions for today's workforce, has developed a complimentary white paper, Insurance Intelligence: The Age of the Customer, highlighting what insurance industry executives must learn about their customers in an increasingly consumer-driven world. The white paper points out that consumers are in the driver's seat when it comes to making policy choices and they are only influenced by companies that will invest in improving their customer experience. Insurance Intelligence: The Age of the Customer is available at http://bit.ly/1zhM3yO.
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"Given today's competitive environment, Insurance carriers looking to minimize cost and maximize returns must invest in improving the policyholder experience," says Matt Starkey, ICC Vice President - Insurance. "In our new white paper, we recommend leveraging analytics to enable organizations to enhance each interaction throughout the customer journey."
Starkey offers his thoughts and perspectives based on his extensive experience in the insurance industry coupled with a thorough understanding of how technology can engage and empower its users in his new blog, Connected, at http://bit.ly/1BAf4Xc.
Want to Learn More?
- Read Insurance Intelligence: The Age of the Customer available at http://bit.ly/1zhM3yO.
- Read Connected, a new insightful Millennial perspective of the customer journey for insurance carriers, at http://bit.ly/1BAf4Xc.
- Learn what customer questions marketing analytics can answer today at http://bit.ly/1DbLfMu
- See what ICC CEO Steven Glaser has to say about customer analytics and more at http://bit.ly/1naqJ5Z
- ICC takes a look at many different technology topics in our Insights page at http://bit.ly/1q0FFam
About ICC
ICC (Information Control Company), based in Columbus, Ohio, is a leading provider of enterprise technology solutions. With a staff of over 500 highly trained consultants, we enable our customers to deploy innovative, business-critical solutions to improve operational efficiencies through Business Analytics, Technology Integration and Digital Experiences. Our solutions give our clients a competitive advantage that helps them drive revenues and increase margin.
ICC is a Microsoft Gold Certified Partner and an IBM Premier Business Partner. ICC is committed to serving its clients, community and country by developing U.S.-based leaders who work hard to strengthen the American economy. More information is available at http://www.icctechnology.com.
Media Contacts:
Theresa Hodgson
ICC
[email protected]
614-523-3070 x106
http://www.icctechnology.com/
Arthur Germain
Communication Strategy Group for ICC
[email protected]
866-997-2424
www.communicationstrategygroup.com
SOURCE Information Control Company
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