Ice Cream Cups Against Cancer

OAKLAND, Calif., April 20 /PRNewswire/ -- Everyone's a winner when they join the fight against childhood cancer throughout Massachusetts, Connecticut, Rhode Island, New York, New Jersey, Washington DC, Maine, Maryland and Virginia.  On Saturday, May 1, the EDY'S brand and Stop & Shop/Giant Food stores are partnering on a special Triple Winner fundraising day that will benefit local cancer research centers.

Ice cream cups are a great snack anytime, but on May 1 you can enjoy them free while donating to Triple Winner charities.  Donate $1 and receive a free EDY'S, HAAGEN-DAZS or THE SKINNY COW ice cream cup. Donate $3 and you'll receive the free cup and a limited edition Triple Winner keepsake.

Additionally, scoop up your favorite cup flavors between April 16 and June 10, 2010, and the EDY'S brand will donate 5 cents for every EDY'S, HAAGEN-DAZS and THE SKINNY COW cup purchased to Triple Winner charities.  Stop & Shop and Giant will donate 100% of the money raised during this event to benefit the Triple Winner charities providing children's cancer research and treatment. Proceeds from New England area Stop & Shop stores benefit The Jimmy Fund while New York and New Jersey stores' proceeds go to the Memorial Sloan Kettering Cancer Center. Giant stores' proceeds will benefit The Sidney Kimmel Comprehensive Cancer Center at Johns Hopkins Medicine and The Children's Cancer Foundation.

"Since 2006, the EDY'S brand has helped raised over $400,000 for children's cancer research with the help of caring people through its partnership with Stop & Shop/Giant Stores.  This year, we hope to raise even more than previous years with the community's help.  We urge everyone to come in to their local Stop & Shop on May 1 and join us in the fight against childhood cancer by donating to Triple Winner charities," said Brian Murray, Account Director for the EDY'S brand.

"We are proud to partner with the EDY'S brand and Stop & Shop as this campaign represents the heart of the communities embracing our children," said Paul A. Meyers, Vice Chairman of the Department of Pediatrics at Memorial Sloan-Kettering Cancer Center. "With their support, our researchers can continue to develop new ways to make childhood cancer treatment more effective for each child we treat."

For more information, look for store promotions and signage at your local Stop & Shop or visit www.stopandshop.com or www.giantfood.com.

About Stop & Shop

The Stop & Shop Supermarket Company, based in Quincy, Massachusetts, employs more than 59,000 associates and operates stores in Massachusetts, Connecticut, Rhode Island, Maine, New Hampshire, New York and New Jersey.

About Giant Food

Giant Food, headquartered in Landover, MD, operates 182 supermarkets in Virginia, Maryland, Delaware, and the District of Columbia, and employs approximately 22,000 associates. Included within the 182 stores are 164 full-service pharmacies. For more on Giant, visit www.giantfood.com.

About Dreyer's Grand Ice Cream, Inc.

Dreyer's Grand Ice Cream, Inc. is a division of Nestle USA, which is owned by Nestle S.A. of Vevey, Switzerland the world's largest nutrition, health and wellness company.  Dreyer's manufactures, markets and distributes a full spectrum of ice cream and frozen snacks.  The company's premium products are marketed under the Dreyer's brand name throughout the Western states and Texas, and under the Edy's® brand name throughout the remainder of the United States.  Brands manufactured or distributed by Dreyer's in the United States include Dreyer's/Edy's® Grand, Slow Churned®, Dibs®, Loaded, MAXX, Fruit Bars, Nestle Crunch®, Drumstick®, Butterfinger®, Toll House®, Push-Up®, Delicias, Frosty Paws®, Eskimo Pie®, The Skinny Cow™ and Haagen-Dazs®.  Internationally, the Dreyer's brand extends to select markets in the Far East and the Edy's brand extends to the Caribbean and South America.  For more information on the company, please visit www.dreyersinc.com

In the U.S. the Haagen-Dazs trademark is licensed to Nestle by General Mills and sub-licensed to Dreyer's by Nestle.

Triple Winner® is a registered trademark of The Hutton Company, Inc.

All other trademarks are owned by Societe des Produits Nestle S.A., Vevey, Switzerland.

SOURCE Dreyer's Grand Ice Cream Holdings, Inc.