ICECO x Jeep®: The Limited-Edition APL35 Inspired by the 1941 Willys MB

BREA, Calif., Sept. 15, 2026 /PRNewswire/ -- ICECO, a premium portable cooling brand specializing in outdoor and off-grid refrigeration solutions, has partnered with Jeep® to introduce the ICECO x Jeep® APL35 Limited Edition, a dual-zone 12V fridge freezer inspired by one of the most iconic vehicles in Jeep® history: the 1941 Willys MB.

The collaboration brings together design elements rooted in the original Willys MB with the modern cooling performance and rugged functionality of the APL35, creating a limited-edition fridge freezer built for today's outdoor adventures.

Inspired by the 1941 Willys MB

The design of the APL35 Limited Edition draws directly from the visual character and utility of the original Willys MB, with details chosen to reflect its military heritage and field-ready spirit.

Olive Drab Green

The signature Olive Drab Green finish pays homage to the unmistakable military color associated with the Willys MB.

Genuine Leather Details

Genuine leather accents on the buckles and carry handles draw inspiration from the leather straps and utility gear found on the original vehicles.

Field-Inspired Details

Rich brown accents reference the pioneer tool kit, including the axe and shovel carried on many Willys models, while rope-inspired detailing echoes the practical gear often added to vehicles in the field.

Together, the olive green, leather, wood-inspired, and rope elements create a distinctive aesthetic rooted in the visual heritage of the original Willys MB.

Built for Modern Adventures

Underneath its heritage-inspired design, the APL35 delivers modern dual-zone cooling for flexible food and beverage storage. The two independently controlled compartments can be used for refrigeration and freezing at the same time, making it suited for camping, overlanding, road trips, and off-grid setups.

The ICECO x Jeep® collaboration combines the heritage and adventurous spirit of Jeep® with ICECO's portable cooling expertise, bringing together the strengths of both brands in a limited-edition design built for outdoor exploration.

About ICECO:
ICECO is a premium portable cooling brand specializing in outdoor and off-grid refrigeration solutions. Known for combining reliable cooling performance with rugged outdoor design, ICECO develops portable fridge/freezers built for overlanding, camping, RV travel, fishing, and mobile outdoor living.

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SOURCE ICECO