Icelandic Glacial™ Water Announces Partnership with the National Brain Tumor Society

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Dec 11, 2014, 08:07 ET

REYKJAVIK, Iceland, Dec. 11, 2014 /PRNewswire/ -- Icelandic Water Holdings hf, makers of the award-winning, premium natural spring water from Iceland, Icelandic Glacial™, proudly announces its partnership as the official water of the National Brain Tumor Society. Beginning January 1, 2015 Icelandic Glacial will work with their various retail partners nationwide to donate proceeds of Icelandic Glacial water sales.

"We are very pleased to partner with the National Brain Tumor Society and are looking forward to building a long term relationship with this noble institution" says Jon Olafsson, Chairman and Co-Founder of Icelandic Glacial.

Renowned for its exceptional purity and environmental credentials, Icelandic Glacial is bottled at the source from the legendary Olfus Spring in Iceland, providing customers with a remarkably pristine natural spring water with a high natural alkaline level of 8.4. A perfect balance of naturally high alkaline and low mineral level makes Icelandic Glacial a top candidate for a community in search of a clean, natural, and healthy food and beverage.

"The National Brain Tumor Society is an organization I hold in high regard for their commitment to find better treatments, and ultimately a cure for the disease," says Reza Mirza, Chief Executive Officer of Icelandic Glacial™. "It is with great honor that we pledge our help in their effort to make an impact."

Together, Icelandic Glacial and The National Brain Tumor Society will help increase awareness of the benefits of a naturally alkaline diet which includes neutralizing acidity and washing acid waste products from cells and tissues, converting free radicals into oxygen which the body can use for energy production and tissue oxygenation, and enhancing the immune system to maximize the body's ability to fight off disease and heal itself.

"We are truly excited to partner with Icelandic Glacial, distinguished for the purity of its water and unparalleled commitment to corporate citizenship. Working together, we will bring real hope to the children and adults who are afflicted by this disease." stated Kevin Courtney, Chief Development Officer.

Through this partnership Icelandic Glacial aims to support the National Brain Tumor Society's mission to continue to search and improve the nation's knowledge and understanding to pave the way for research and a cure of an endemic that affects more than 700,000 Americans.

About Icelandic Glacial Natural Spring Water
Icelandic Glacial is the super-premium natural spring water from Iceland, home to glaciers, spouting geysers, volcanoes and raging rivers, Iceland is one of the world's cleanest ecosystems. Icelandic Glacial is bottled at the source from Iceland's legendary Ölfus Spring, which was formed more than 5,000 years ago and is shielded from pollution by an impenetrable barrier of lava rock. The spring produces water so pure that nothing is added or taken away. As a result, Icelandic Glacial possesses exceptional balance featuring a naturally low mineral content and a naturally high alkaline pH level of 8.4.

The Olfus Spring is constantly replenished by rain, snow and ice-melt from the nearby mountains. As such, it has been deemed certifiably sustainable by Zenith International, Europe's leading beverage consultancy. Icelandic Glacial is further distinguished as the world's first certified carbon neutral natural spring bottled water for product and operation. Icelandic Glacial uses 100% natural green energy to fuel production delivering a premium bottled water to discerning consumers around the world while maintaining a "net zero" carbon footprint.

About the National Brain Tumor Society
The largest non-profit dedicated to the brain tumor community in the United States, the National Brain Tumor Society's strategic initiatives and funded programs aim to improve an understanding of all brain tumors to transform research into new and effective treatments, as quickly as possible. To achieve these goals, the society fosters collaboration with leaders in the private sector, government, and academia to drive systemic change within all facets of the drug discovery and development landscape.

For more information, visit www.IcelandicGlacial.com and http://www.braintumor.org.

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SOURCE Icelandic Glacial