ICKEE Stikeez® from Zing® Toys Brings New Innovation and Play to Hot Holiday Collectible Toy Category, Now Available at Retail Stores

Sep 21, 2011, 15:09 ET from Zing Toys, Inc.

PORTLAND, Ore., Sept. 20, 2011 /PRNewswire/ -- The ICKEE Stikeez® invasion is here! The squishy, squeezy, sticky, collectible figures known as ICKEE Stikeez from Zing® Toys are now available at select specialty toy stores nationwide.

To view the multimedia assets associated with this release, go to: http://www.multivu.com/mnr/52105-ickee-stickeez-zing-toys-innovation-play-holiday-collectible-suction-cup

(Photo: http://photos.prnewswire.com/prnh/20110920/MM70402 )

The first collection of ICKEE Stikeez (#IckeeStikeez) has 24 whimsical, wacky and hilariously disgusting characters. Each of the characters sit on a suction cup that enables the ICKEEZ to stick to any flat surface, such as lockers, lunchboxes, windows and cell phones. When pulled-off, the ICKEEZ make a cool, loud "pop"! Characters come in PODZ that are reminiscent of vending machine capsules, which also have built-in play. Kids can connect them to create various structures and environments for their ICKEE Stikeez characters.

Included among the Series 1 ICKEEZ are "Dandriff," who likes to hang out anywhere flaky; "The Drip," who prowls through plumbing pipes and enjoys sewer surfing; "Eyemax," who doesn't have a mouth, but likes to hang out somewhere close to the screen; and "Nummymuffin," who can be found lurking in couch cushions and feared enemy is a vacuum cleaner.

"ICKEE Stikeez are completely on trend in the toy market of 2011," said Chris Byrne, content director for TimetoPlayMag.com, also known as The Toy Guy®. "Over the past two years, tiny, inexpensive and character-based capsule collectibles have been hugely popular with kids. ICKEE Stikeez are unique in the category adding suction cups, which kids we've played with have found irresistible, despite, or because of, their inherent simplicity. Add the innocent but hilarious gross-out factor, and you've got the kind of play that always appeals—and makes kids (and adults) laugh."

"The ICKEE Stikeez have several components to the play pattern that we feel will resonate extremely well with kids," said Pete Cummings, Owner of Zing Toys, Inc. "The collectability, the online elements, interlocking the PODZ to make creative designs, and of course, the addicting, tactile functionality of "popping" the ICKEEZ just like bubble wrap."

ICKEE Stikeez retail at $1.25 for a single-pack and $2.99 for a triple-pack. The triple-pack assortments include three collectors Koinz™ that feature a number, which can be entered on www.ickeez.com for additional content, back story, and other cool ICKEE swag such as wallpaper and cool videos.

For more information, consumers can visit www.ickeez.com.

About Zing Toys, Inc.

Headquartered in Portland, Oregon, Zing Toys, Inc., is a privately-owned company, founded in 2006. Zing® creates "High Performance Fun" with simple yet innovative products that make anytime play time. Zing® prides itself on designing quality toys that stimulate imagination, physical coordination and activity to promote healthy lifestyles for kids. The award-winning collectible and action-ready product lines include ICKEE Stikeez®, Zing Air®, Zing Air Tek™, Air Hunterz™, Zing Blast Off™, Zing Novelty, and Zing Stickee Shotz™. For more information, please visit www.zingtoys.com and www.ickeez.com, on Twitter @Zing_Toys and @ICKEE_Stikeez, on facebook.com/ZingToys and facebook.com/Ickee-Stikeez, and videos on YouTube.com/ZingToys.


Dan Perlowitz

Freeman Public Relations



SOURCE Zing Toys, Inc.