VALENCIA, Calif., Jan. 21, 2015 /PRNewswire/ -- iCoffee® introduces the Express™, the newest addition to the company's single serve lineup and its second new product to be sold at Bed Bath & Beyond® in 90 days. With the popularity of micro-living spaces on the rise and upwards of 64 percent of full-time college students living in dormitories (CollegeBound.net), the Express meets a need for superior coffee contained in a space-saving design with a low price point of $99.99.
The Express offers big features in a small form. In addition to being compatible with all k-type cups, the Express uses a simple Pour 'n Brew™ system that allows consumers to add the exact amount of water for the beverage size desired, delivering a more compact brewer perfect for dorm rooms, small spaces or those who desire only a single cup. Like all iCoffee brewers, the Express features SpinBrew™ spinning jets technology, strength and taste control from 4 to 12 ounces, and patent-pending two-step SafetyLock™ consumer protection system to safely lock the brew head during the brewing process.
"Our goal is to provide consumers with what they want," said Bruce Burrows, inventor and CEO of iCoffee. "The Express – the second of five single serve models we are introducing in 2015 – speaks to the demand for appliances in a smaller, personal size while still providing coffee lovers with our signature iCoffee features and exceptional taste."
This announcement comes on the heels of the nationwide launch at Bed Bath & Beyond of the Opus model with Dial-A-Brew™ and the sensory comparison conducted by the Ohio State University® Sensory Science Group. The sensory comparison showed that iCoffee's patent-pending SpinBrew spinning jets technology brews coffee with a smoother flavor and more pleasant aftertaste and aroma than Keurig®*.
"You don't have to be an expert to immediately notice the difference in taste produced by our SpinBrew spinning jets technology," added Burrows. "First-time coffee drinkers and long-time coffee lovers alike immediately recognize iCoffee's smoother, more pleasant sensory profiles. Now they have multiple brewer models from which to choose."
iCoffee's Express will be available nationwide at Bed Bath & Beyond in the first quarter of 2015 with a manufacturer's suggested retail price of $99.99. For more information about the company, please visit www.icoffee.com.
iCoffee® is the first single-serve brewing system to use SpinBrew™ spinning jets technology and the SafetyLock™ system. iCoffee Single Serve was invented by Bruce Burrows, who also created the iCoffee multi-cup brewer with SteamBrew™ technology. Both brewing technologies spin, steam and stir during the brewing cycle to release locked-in flavors while reducing bitterness and acidic aftertaste to deliver dramatically smoother and better-tasting beverages. The SafetyLock™ system locks the brew head during brewing to prevent the escape of hot liquid from the brewer. To learn more about the company, visit the website at www.icoffee.com.
*Remington Designs LLC and iCoffee® has no affiliation with K-Cup® or Keurig®. K-Cup® and Keurig® are registered trademarks of Keurig® Inc. For Ohio State University Sensory Science Group test results of iCoffee vs Keurig, please visit www.icoffee.com/sensorytest.
Gardi Wilks, [email protected]