SANDOWN, Isle of Wight, August 21, 2012 /PRNewswire/ --
Iconic TV Weatherman Michael Fish has teamed up with Rapanui Clothing and completed a BASE jump to raise awareness of climate change. 68yr old Michael Fish made the freefall jump, landing by parachute, after training with experienced urban BASE jumpers.
Michael Fish MBE said:
"Raising awareness of climate change is really important, because there is no doubt whatsoever that if we carry on the way we are, there will be shortages of food, shortages of water, towns and cities will be flooded, there's all sorts of chaos that could arise, in fact some of it is already happening.
We have to do something about it now, not wait until it's too late. If some of us have to make sacrifices, like risking our lives by jumping off buildings, then so be it"
Climate change is really important to us at Rapanui - we're all passionate about sustainability and all of our clothing is made in a wind-powered factory from eco fabrics like organic cotton and bamboo. The Michael Fish BASE Jump was a great opportunity for us to spread awareness of climate change - it is a serious issue and requires serious action; if a 68 yr old weatherman can jump off a building to spread the word, we can all at least turn off the light switch when we leave the room or think about sustainability when we vote with our wallets.
Here's a link to Michael's BASE jump blog post: http://www.rapanuiclothing.com/fish
Watch and share a video of the Michael Fish BASE jump here: http://youtu.be/7h-Y8NazBCI
Twitter Hashtag: #michaelfish
Notes to Editor
The BASE Jump was completed with help from Award-Winning fashion brand Rapanui. The brand uses organic fabrics, ethical manufacturing and wind-powered facilities.
About Rapanui Clothing
Rapanui was founded in 2008 by Rob and Martin Drake-Knight, now aged 25 and 27, with £200 savings. The brand uses organic fabrics, ethical manufacturing and wind-powered facilities. Rapanui has won numerous awards including the RSPCA Good Business Award and The Sustainable Business Award. They now employ 10 staff in their office on the beach in their home town of Sandown, on the Isle of Wight. There's a skate ramp in the office and a coffee shop out the front.
The founders still find time for fishing during lunch breaks and when the waves are up in Sandown Bay you'll find them in the water - just to the left of the pier.
Michael Fish MBE
The iconic British TV Weatherman is now 68 Years old. Michael worked for the BBC, and Netweather and became infamous in the wake of the Great Storm of 1987; a few hours before the storm broke, on 15 October 1987, he said during a forecast: "Earlier on today, apparently, a woman rang the BBC and said she heard there was a hurricane on the way... well, if you're watching, don't worry, there isn't!". That evening, the worst storm to hit South East England since 1703 caused record damage and several fatalities.
Michael is the longest serving broadcast meteorologist on British television and is patron of numerous organisations and charities.
SOURCE Rapanui Clothing Ltd