Iconic Jell-O Brand Breaks The Mold With Launch Of New Jell-O Simply Good Product Line

Kids Inspire Unfiltered and #DelightfullyHonest New Product and Campaign

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Oct 05, 2016, 10:00 ET

CHICAGO, Oct. 5, 2016 /PRNewswire/ -- Inspired by kids and their unfiltered honesty, the iconic Jell-O brand is introducing a new product line to the family: Jell-O Simply Good. Jell-O Simply Good pudding mixes are made with real ingredients like banana, cocoa and vanilla bean and the gelatin mixes are flavored with real fruit juices. Jell-O Simply Good contains no artificial flavors, dyes or preservatives.

Experience the interactive Multimedia News Release here: https://www.multivu.com/players/English/7926051-jell-o-simply-good

Since kids inspired JELL-O SIMPLY GOOD, the brand invited them to try the new product. Their candid, unscripted reactions are the basis for the JELL-O SIMPLY GOOD campaign.

Kids' feedback inspired the creation of JELL-O SIMPLY GOOD. The "Delightfully Honest" campaign was developed using their authentic reactions.

Since kids inspired JELL-O SIMPLY GOOD, the brand invited them to try the new product. Their candid, unscripted reactions are the basis for the JELL-O SIMPLY GOOD.

Since kids inspired JELL-O SIMPLY GOOD, the brand invited them to try the new product. Their candid, unscripted reactions are the basis for the JELL-O SIMPLY GOOD campaign.

Learn more about JELL-O SIMPLY GOOD and find fun and easy recipes, like no drop popsicles to smoothies with little prep time, at JelloSimplyGood.com.

JELL-O SIMPLY GOOD is inviting parents nationwide to join in on the conversation and asking they share their kids’ unfiltered honesty with #DelightfullyHonest.

Made with real banana, cocoa and vanilla bean and flavored with real fruit juices. The full line of JELL-O SIMPLY GOOD contains no artificial dyes, flavors or preservatives.

"Jell-O Simply Good was inspired by real kids who surprised us with their honest, unprompted feedback about artificial ingredients," said Nicole Kulwicki, Head of Marketing for Jell-O. "Our goal with the new line is to provide a choice for parents and kids who are looking for products with simpler ingredients. What we're most excited about is that we're still delivering the delicious and fun, colorful flavors that have made Jell-O a part of families' memories for generations."

Since kids inspired Jell-O Simply Good, the brand invited them to try the new product. Their candid, unscripted reactions are the basis for the Jell-O Simply Good campaign. Dubbed 'Delightfully Honest,' the campaign features video of real kids providing unfiltered, surprising and sometimes hilarious reactions to a variety of topics including their impression of Jell-O Simply Good.

In addition to the unscripted campaign, Jell-O Simply Good is celebrating kids'-delightful-honesty further by inviting parents nationwide to join the conversation and share their kids' unfiltered moments with #DelightfullyHonest on Facebook, Twitter and Instagram.

Jell-O Simply Good gelatin mixes are flavored with real fruit juice and come in four flavors:

Strawberry
Mixed Berry
Orange-Tangerine
Pineapple-Orange

Jell-O Simply Good pudding mixes are made with the good stuff like real vanilla bean, cocoa and banana and come in four flavors:

Vanilla Bean
Chocolate
Banana
Chocolate Caramel

Additionally, the Jell-O culinary team has already been busy finding new and delicious ways to enjoy Jell-O Simply Good gelatins and puddings, including Mixed Berry Smoothie Bowls, Orange Tangerine Greek Yogurt Bites, "Banana Split" Pudding and Vanilla Almond Crunch Pudding.

These recipes are made with ingredients like fresh fruit, yogurt and granola and are easy and fun for parents to make with their kids.

Available nationwide, all flavors are now on shelves in the baking aisle of major retail stores at a suggested retail price of $1.59. To learn more about Jell-O Simply Good, the #DelightfullyHonest campaign or creative recipes to incorporate Jell-O Simply Good into your family, please visit JelloSimplyGood.com.

About The Kraft Heinz Company
The Kraft Heinz Company (NASDAQ: KHC) is the fifth-largest food and beverage company in the world, with eight $1 billion+ brands. A globally trusted producer of delicious foods, The Kraft Heinz Company provides high quality, great taste and nutrition for all eating occasions whether at home, in restaurants or on the go. The Company's iconic brands include Kraft, Heinz, ABC, Capri Sun, Classico, Jell-O, Kool-Aid, Lunchables, Maxwell House, Ore-Ida, Oscar Mayer, Philadelphia, Planters, Plasmon, Quero, Weight Watchers Smart Ones and Velveeta. The Kraft Heinz Company is dedicated to the sustainable health of our people, our planet and our Company. For more information, visit www.kraftheinzcompany.com.