ICONIC TACO ALERT: JOIN TACO BELL® FOR A NEW KIND OF TACO TUESDAY EXPERIENCE

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Apr 23, 2024, 08:00 ET

Introducing the $5 Taco Discovery Box, a new way to enjoy Taco Bell's most craveable tacos, including the brand-new Cantina Chicken Crispy Taco, available exclusively on Taco Tuesdays for a limited time*

TLDR:

Introducing the new $5 Taco Discovery Box, a value-driven offer giving fans a new way to enjoy iconic tacos and discover new favorites on Taco Tuesdays, available nationwide every Tuesday starting April 23 through June 4 at participating locations
The $5 Taco Discovery Box, includes the newly introduced Cantina Chicken Crispy Taco alongside two taco classics and a medium fountain drink, bringing iconic favorites and innovations together for an unbeatable price
A new sitcom-inspired ad spot, 'Taco Twosday,' follows the adventures of two friends trying new things on Tuesdays
Assets of the $5 Taco Discovery Box and the "Taco Twosday" ad spot can be found here

IRVINE, Calif., April 23, 2024 /PRNewswire/ -- Taco Bell is bringing icons together to shake up Taco Tuesdays with a new offering that builds on its long history of satisfying cravings with unparalleled value. Available exclusively on Taco Tuesdays from April 23 through June 4, the new $5 Taco Discovery Box brings together three of Taco Bell's most iconic tacos, including the brand-new Cantina Chicken Crispy Taco, and a medium fountain drink, delivering value, variety and craveability in one simple bundle. The limited time offer is accompanied by a star-studded campaign bringing together two iconic Taco Tuesday aficionados in an ad spot encouraging viewers to shake up their Tuesday routines and try something new – like the $5 Taco Discovery Box.

Available exclusively on Taco Tuesdays from April 23 through June 4, the new $5 Taco Discovery Box, unites Taco Bell’s most iconic tacos: the Crunchy Taco, the Doritos® Locos Taco and the brand-new Cantina Chicken Crispy Taco, plus a medium fountain drink, to deliver value, variety and craveability in one simple bundle.

The $5 Taco Discovery Box: Offering the Best in Value and Variety
This limited time offer, available in restaurants, on tacobell.com and in the Taco Bell app, combines the best of Taco Bell favorites with one of its newest additions at an unbeatable value, reflecting the brand's commitment to innovation and affordability. The $5 Taco Discovery Box includes longtime classics, the Crunchy Taco and Doritos^®Locos Taco, and instant icon, the Cantina Chicken Crispy Taco, making it the perfect bundle to help shake up Tuesday routines and an easy decision for those who have yet to try the new Cantina Chicken menu.

The Spot: A Taste of Nostalgia and Discovery
To celebrate the arrival of the $5 Taco Discovery Box two iconic Taco Tuesday aficionados star alongside iconic classic tacos and the new Cantina Chicken Crispy Taco in a sitcom-inspired campaign, following the adventures of friends trying entirely new things on Tuesdays. Launching April 25, the campy ad spot appropriately named, "Taco Twosday," showcases the humorous and nostalgic feeling of trying something new, be it rollerblading, painting, beekeeping or trying the all-new Cantina Chicken Crispy Taco for a new Taco Tuesday experience.

The Taco Tuesday Journey
This collaboration marks a new milestone in the brand's ongoing Taco Tuesday journey with the launch of the $5 Taco Discovery Box, an opportunity to rediscover Taco Bell favorites at one convenient price.

"Last year's Taco Tuesday liberation was only the start, and now it's on us to provide our fans with new innovations, experiences and value-driven offerings that continue to make Taco Bell a part of their Tuesday routines," shares Taylor Montgomery, Chief Marketing Officer at Taco Bell. "Our new Cantina Chicken Menu is quickly becoming a fan-favorite and this $5 Taco Discovery Box makes it easier than ever for consumers to get a taste with the Cantina Chicken Crispy Taco that's included within."

You can find additional offers in the Taco Bell app, with access to exclusive events, merch, in-app rewards, and value bundles through Taco Bell Rewards**.

About Taco Bell Corp.
For more than 61 years, Taco Bell has brought innovative, craveable Mexican-inspired food to the masses, and was recently recognized as one of TIME's Most Influential Companies, one of Fast Company's World's Most Innovative Companies and Nation's Restaurant News' Brand Icon. For more information about Taco Bell, visit our website at www.TacoBell.com, our Newsroom at www.TacoBell.com/news, or check out www.TacoBell.com/popular-links. You can also stay up to date on all things Taco Bell by following us on LinkedIn, TikTok, X (formerly Twitter), Instagram, Facebook and by subscribing to our YouTube channel.

* At limited participating US Taco Bell^® locations, only on Tuesdays from 4/23 to 6/4, while supplies last. Contact store for price and participation which vary. Drinks excludes Freezes. Tax Extra. Only available for delivery if placed on the Taco Bell app.

** Taco Bell Rewards program is available at participating US locations and subject to terms and conditions: ta.co/terms.

Ronald Quintero – Taco Bell Corp.
[email protected]

Aubree Schipp – Edelman
[email protected]

SOURCE Taco Bell Corp.