LOS ANGELES, Sept. 24, 2013 /PRNewswire/ -- Iconicfuture, the pioneering global marketplace for the sale of virtual goods in online and mobile games, announces the integration of Virtual Greats, the leading provider of licensed virtual goods to virtual worlds, into its global operations.
As part of the agreement, Iconicfuture will be able to quickly expand its portfolio of licensed rights by acquiring selected assets from Virtual Greats's library. Included in the acquisition are some of the most sought-after internationally recognizable licenses in the digital marketplace, such as Domo, certain film titles from Universal Pictures and many others. "Virtual Greats's portfolio of leading entertainment and fashion brands should perform wonderfully in Iconicfuture's strong gaming distribution system," says Dan Jansen, CEO of Virtual Greats, and adds "we are excited about the opportunity to combine forces to grow the branded virtual goods category globally."
Iconicfuture creates a bridge between rights holders and game developers simplifying the process of offering and acquiring branded items for sale in electronic games. Iconicfuture streamlines the process of integrating virtual marketplaces into games by matching appropriate rights holders and developers, tracking usage and adherence to guidelines as well as handling reporting and payment.
Christian Weddigen, Managing Director of Iconicfuture, says: "Thanks to the team and hard work the business model of Iconicfuture shows that we "hit a nerve" with the games industry." With this step, only two years after launching, Iconicfuture has established itself as the largest provider of intellectual property rights for virtual worlds. The merger enables the sale of hundreds of unique licensed virtual items from the sports, entertainment, celebrity and fashion industries to a vast network of game developers, such as Bigpoint, Digital Chocolate, Travian and many more.
Virtual Greats is a leading distributor and provider of virtual goods connecting over 400 million fans worldwide with items from over 200 of their favorite brands, celebrities, TV shows, films and characters. Iconicfuture, by leveraging its technology leadership and the transfer of rights from Virtual Greats, positions itself as the premier, virtual marketplace for online and mobile games.
Selected team members from Virtual Greats will be joining Iconicfuture to continue their work with leading brands in this vibrant new product category. Financial terms of the transaction were not disclosed.