iconmobile's Windows Phone Demo Takeover Named Finalist for IAB 2012 MIXX Awards

NEW YORK, Aug. 27, 2012 /PRNewswire/ -- iconmobile was recognized last week as a nominee for the Interactive Advertising Bureau's (IAB) eighth annual MIXX Awards in the category of Mobile Brand Destination Site. The nomination is for iconmobile's "Windows Phone Demo Takeover," which allows iPhone and Android users to experience the Windows Phone interface on their own devices.

One of the most coveted and prestigious awards in digital, the MIXX Awards acknowledge notable work in online advertising by marketers, agencies, and media companies, highlighting creativity and impact in digital advertising.

"Experiential marketing lets people come close to a product without having it in their hands," said Thomas Fellger, CEO of iconmobile.  "We're very proud to be recognized by the 2012 IAB MIXX Awards for our groundbreaking work with Windows Phone to let iPhone and Android customers experience the platform directly on their mobile devices."  The demo can be experienced at http://aka.ms/wpdemo. 

The MIXX Awards, founded in 2005, are the premier honor in digital, as the only industry award to celebrate both creative innovation and real-world results. The nominees are chosen based on all critical components of the interactive marketing mix, including strategy, creative, execution and results.

"The 2012 MIXX Awards nominees represent the best in interactive advertising," said David Doty, Executive Vice President and CMO, IAB. "This year we saw an impressive range of submissions, showcasing stellar achievements in the digital advertising ecosystem from across the globe. Finalists delivered standout work that deserves both recognition and praise."

The winners will be announced at the IAB MIXX Awards Gala, which will take place at the Crowne Plaza Hotel Times Square on Tuesday, October 2, and be hosted for the second year by Baratunde Thurston, a tech-savvy comedian and best-selling author. The gala is the culmination of the two-day IAB MIXX Conference & Expo Marketplace held during Advertising Week in New York City.

About iconmobile

Founded in 2003, the iconmobile group is an international market leader in the area of mobile business solutions and mobile marketing. The company blends many years of design and marketing experience with deep technical expertise. This unique combination enables iconmobile to serve as a one-stop provider of the full range of services for companies and brands looking to maximize the mobile channel. More information about iconmobile can be found at http://www.iconmobile.com/

About IAB
The Interactive Advertising Bureau (IAB) is comprised of more than 500 leading media and technology companies that are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive's share of total marketing spend, and of its members' share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.

SOURCE iconmobile