RALEIGH, N.C., Feb. 3, 2011 /PRNewswire/ -- iContact Corporation, an industry-leading email marketing software company (and certified B Corporation), today announced the results of its 2010 social and environmental responsibility programs. In 2010, the company contributed to more than 150 non-profit organizations selected by employees; employees completed over 1,850 hours of volunteer work; and approximately 200 organizations used the iContact email marketing tool on a pro-bono basis.
"iContact is committed to serving as a model for what a venture-backed, high-growth company can become in terms of social and environmental responsibility," said Ryan Allis, iContact co-founder and CEO. "We are proud of the steps the company has taken in 2010 toward becoming a purpose-driven business."
About iContact's Corporate Social Responsibility (CSR) Program
iContact formalized its corporate responsibility program in 2010 and created a dedicated position to manage the program. iContact also became a "B Corporation," meaning that a business meets specific standards of transparency in financial, social and environmental performance.
The four facets of the program include:
- 1% of payroll contributed by employees to 501(c)(3) non-profits
- 1% of employee time in paid time off to volunteer.
- 1% of product free to North Carolina non-profits.
- 1% of company equity to the iContact Foundation for further charitable pursuits.
(iContact's founders pledged 100,000 shares of the company's equity to the foundation, which will be established in 2011.)
Employees were invited to select organizations to receive donations at the end of the year. "It feels really special to be able to help an organization in a personal and positive way. I'm so grateful and proud of iContact for allowing us to do this," said John Sellers, a four-year employee.
Andrew Penchuk, Director of Account Management, added, "Knowing that iContact supports those charities that are near and dear to our hearts and our community makes me want to work harder in the hope that we succeed."
Some of the non-profit organizations were:
Family Violence Prevention of Chapel Hill, NC
Dress for Success Triangle NC of Durham, NC
SEEDS of Durham, NC
Raleigh Jaycees – GoodFellows of Raleigh, NC
Hope Reins of Raleigh of Raleigh, NC
Juvenile Diabetes Research Foundation of Raleigh, NC
The Leukemia & Lymphoma Society of Cary, NC
iContact's Corporate Responsibility Manager, Matt Kopac, can be reached at CSRProgram@iContact.com for more information.
With more than 65,000 customers, iContact provides email marketing for small to mid-sized businesses and non-profits. iContact allows for easy creation of email newsletters, surveys and autoresponders. Market leaders like Vonage, International Paper, LG Electronics and ReMax use iContact to build stronger relationships with their customers and prospects at a fraction of the cost of traditional marketing methods.
iContact, designed for the small-business market, is available at www.iContact.com; iContactPlus, a suite of custom and managed services designed for mid-sized organizations, is available at www.iContactPlus.com. Learn more about iContact's commitment to corporate responsibility at www.bcorporation.net/icontact.
Visit us on Twitter @iContactCorp, through our iContact LinkedIn Group and on our Facebook fan page.
SOURCE iContact Corporation