RALEIGH, N.C., Feb. 21, 2012 /PRNewswire/ -- iContact, a leading email and social media marketing company, today announced the results of its 2011 corporate social responsibility programs. Over the course of 2011, iContact employees volunteered 3,200 hours at non-profit organizations, and the company donated more than $200,000 and 800 free accounts to local and global non-profit organizations. iContact takes a triple-bottom-line approach to its business by providing industry-leading products and service to enable customer success, while also maintaining a culture focused on how the company can contribute to social good. Through its 4-1s Corporate Social Responsibility Program, the company donates one percent from each of its payroll, equity, product and employee time to the community.
"iContact creates value for our customers, employees and shareholders while also placing high emphasis on strengthening our local and global community," said Matt Kopac, corporate social responsibility manager, iContact. "We've experienced high-growth while maintaining focus on building a company that fits with our values."
iContact donated more than $200,000 in 2011 to non-profit organizations. Each employee selected a non-profit to receive a portion of the one percent of payroll iContact donated. Of the 150 employee-selected non-profits, 75 percent were based in the United States, 25 percent were international and 53 percent were local North Carolina non-profits. To see the full list of non-profits, please read iContact's blog. Corporate donations were also made in 2011 through the company's matching gifts program and other initiatives.
iContact encourages a culture of volunteerism and provides employees with 20 hours of paid time off each year to volunteer at non-profits organizations. In 2011, 90 percent of iContact's employee base volunteered in the community, logging 3,200 total hours of service. Many departments within the company participated in team volunteer activities including four separate Habitat for Humanity builds. To celebrate its corporate giving, iContact dubbed November "4-1s month" during which its employees volunteered with five different non-profits, took part in a moustache-growing competition while raising $10,000 for prostate cancer research through the Movember Foundation, and collected 3,000 pounds of food for Urban Ministries of Wake County.
iContact also donates its product free of charge to North Carolina-based 501(c)(3) organizations. In 2011, iContact reached more than 800 non-profit user accounts, which translates to approximately $60,000 worth of in-kind product per month.
In addition to its community efforts, iContact is also committed to good environmental practices and was recognized with several awards in 2011 including the North Carolina Technology Association's (NCTA) Leading Environmental Steward award.
To learn more about iContact and its corporate responsibility programs, please visit www.icontact.com/about/social-responsibility.
Based in Raleigh, NC, iContact is a purpose-driven company that makes email marketing and social media marketing easy so that small and midsized companies and causes can grow and succeed. More than one million users have signed up for an iContact account, and the company maintains B Corporation status, a certification awarded to companies meeting comprehensive and transparent social and environmental performance standards. As part of its ongoing social mission, iContact applies the 4-1s Corporate Social Responsibility Model, donating 1 percent from each of its payroll, equity, product, and employee time to its local and global communities. Visit us online at iContact.com, on Twitter @iContact, at our LinkedIn Group, and at our Facebook page.