ATLANTA, Sept. 12, 2011 /PRNewswire/ -- iContact Corp., a leading email marketing and social media marketing company, announced today that it is presenting as a Gold Sponsor at iStrategyAtlanta. iContact CMO Jeff Revoy will deliver a workshop session titled, "Integrating Social Media into Email Marketing," offering best practices for creating a cohesive email and social media marketing strategy. iContact's easy-to-use email marketing and social media marketing tools provide actionable and relevant information, enabling the company's more than one million user accounts to grow and succeed.
Today's marketing mantra is all about creating a seamless brand experience. Revoy will discuss the varying ways email marketers can capitalize on the opportunity of social media, focusing on using social media to drive opt-ins for email programs, considering customers' preferences and increasing the 'shareability' of email messages from the consumer perspective. He will cover topics including:
Using the same 'voice' in email communication and social network interactions to avoid loss of interest;
Aligning with customers' preference centers to offer alternatives such as social media, SMS or direct mail; and
Writing personalized, relevant content in emails to attract more traffic via links to suitable social media sites.
WHERE: iStrategy Atlanta Atlanta Americasmart Convention Center
WHEN: Tuesday, Sept. 13, 2011, 12:20-1:30 p.m. ET "Integrating Social Media Into Email Marketing"
Based in Raleigh, NC, iContact is a purpose-driven company making email marketing and social media marketing easy for small and midsized companies and causes to grow and succeed. More than one million users have signed up for iContact accounts and the company maintains B Corporation status, a certification awarded to companies meeting comprehensive and transparent social and environmental performance standards. As part of its ongoing social mission, iContact applies the 4-1s Corporate Social Responsibility Model, donating 1 percent from each of its payroll, equity, product and employee time to community volunteering and to its local and global community. Visit us online at iContact.com, on Twitter @iContact, at iContact LinkedIn Group, and on our Facebook Fan page.
For media inquiries, contact Davida Dinerman or Michael McDonough, Schwartz Communications, 781-684-0770, [email protected].