iCrossing Webinar to Discuss How DMPs Make Connectedness More Personal

NEW YORK, Jan. 24, 2012 /PRNewswire/ -- iCrossing (http://news.icrossing.com), a global digital marketing agency, announced today that it will host a webinar, "How DMPs Make Connectedness More Personal," on Thursday, January 26 at 2 pm EST. The webinar, presented by Adam Lavelle, chief strategy officer, iCrossing, and featuring Forrester Research, Inc. analyst Michael Greene, will explore how new technologies like data management platforms (DMPs) are transforming the way that interactive marketers apply audience data to their marketing efforts.

According to the July 2011 Forrester report, "The DMP Is The Audience Intelligence Engine For Interactive Marketers," which was co-authored by Greene, "The very recent advent of the data management platform (DMP) now offers interactive marketers a chance to much more effectively roll out segment- or audience-based marketing programs than ever before."

Through the use of DMPs, brands can collect, protect, model and transform data into optimized audience profiles that easily integrate into the broader marketing and advertising ecosystem.

The webinar will address questions such as:

• Why do marketers struggle to implement targeting across touchpoints today?
• What are DMPs, and how do they address these challenges?
• How can iCrossing and Red Aril help marketers deliver customized experiences across channels?

Last month, iCrossing announced the acquisition of Red Aril, a leading DMP company. The acquisition enables iCrossing to build connected brands at a more personal level with clients' most valuable audiences in real time.

The webinar is complimentary and open to all. To register, please visit:

http://www.icrossing.com/webinar-how-dmps-make-connectedness-more-personal.

About iCrossing
iCrossing is a global digital marketing agency that combines talent and technology to help world-class brands find and connect with their customers. The company blends best-in-class digital marketing services - including paid search, search engine optimization, Web development, social media, mobile, research and analytics - to create integrated digital marketing programs that engage consumers and drive ROI. iCrossing's client base includes such recognized brands as The LEGO Group, Epson America and Toyota, and 40 Fortune 500 companies, including The Coca-Cola Company, MasterCard and FedEx. Headquartered in New York, the company has 750 employees in 18 offices globally. iCrossing is a unit of Hearst Corporation, one of the nation's largest diversified media companies. For more information, please visit www.icrossing.com.

SOURCE iCrossing