ICU Eyewear Partners with Seva Foundation

Supporting Vision Technician Training and Community Outreach to Reduce Blindness in American Indian Communities

Oct 10, 2013, 14:06 ET from ICU Eyewear

HOLLISTER, Calif., Oct. 10, 2013 /PRNewswire/ -- ICU Eyewear, a pioneer in sustainable and fashionable eyewear, is pleased to announce its corporate sponsorship of the Seva Foundation in concordance with World Sight Day on Oct. 10th, 2013. ICU's support of the Seva Foundation will provide aid to two programs, including the SIPI Program and Seva's Eye Care Initiative, furthering the Seva Foundation's mission to eliminate preventable blindness and visual impairment.

As part of the SIPI program domestically, ICU is providing 600 pairs of eyeglasses and sunglasses to impoverished Native American communities in New Mexico. The SIPI, or Southwestern Indian Polytechnic Institute, works with Seva and will train 25 American Indians, most of which are women, to be top tier vision technicians and licensed opticians. This training is at no cost to the participants and benefits the high demand in impoverished American Indian communities in or near the Albuquerque area.

For more than 30 years, a variety of notable artists have helped Seva become an organization strongly supported by the music community.  On Saturday, Nov. 2nd at the legendary Fillmore in San Francisco, ICU will take part in "Sing Out for Seva", one of Seva's world-class benefit concerts, by donating product for silent auction.  This event will be hosted by Wavy Gravy, and will feature performances from The Blind Boys of Alabama, Dumpstaphunk, Hot Tuna in support of alleviating suffering and building sustainable solutions to poverty and disease.  Each ticket sold means that someone's life will be changed through Seva's health programs.

ICU Eyewear, in partnership with the Seva Foundation, is working to facilitate global progress in accessible eye care across the developing world.

To learn more about ICU Eyewear's sponsorship of the Seva Foundation, please contact Celeste Niebergall at

About ICU
ICU Eyewear, founded by Patricia Kesten in 1997, has become a globally recognized leader in reading eyewear and sunglasses. ICU Eyewear designs have revolutionized the reading glass industry with fun styles, bright colors and unique patterns at affordable prices for the everyday customer.