ID Watchdog Announces Agreement With Avira

Marks Strategic Partnership To Deliver New Early Warning System For Identity Theft

Aug 04, 2011, 07:30 ET from ID Watchdog Inc.

DENVER, Aug. 4, 2011 /PRNewswire/ -- ID Watchdog Inc. (TSX.V: IDW, OTC: IDWAF), provider of identity monitoring and preservation tools, today announced an agreement with Avira, a leading Internet security specialist providing solutions for enterprise and personal antivirus protection to more than 100 million customers worldwide.

As part of the agreement, ID Watchdog's identity monitoring and preservation tools will be integrated into and distributed with Avira's security products. Once the product integration is complete, Avira customers will have access to free tools that routinely monitor their credit report directly through the Avira application.

"Protecting one's identity online is the next frontier in personal security," said Travis Witteveen, COO Markets & Operations at Avira GmbH. "As a pioneer in the professional and private security field it is important that we remain one-step ahead of those perpetrating crime and this partnership helps us do just that."

A recent survey of its customers conducted by Avira found that an almost equal number of respondents claim no negative information exists about them on the Internet while the other half has no idea if damaging info exists and doesn't keep tabs on their online reputation. With statistics like this as validation, ID Watchdog is seeking out industry leading companies in the personal security space that are looking to combat this problem by adding new services and features to their existing software products.

"Over the past few months, we have partnered with several companies to deliver new services to consumers that will help with defending online identity," said Michael Greene, CEO, ID Watchdog. "The partnership with Avira is another clear endorsement of our vision that the first line of defense in identity theft is information. We will continue to execute against this vision to expand the services and offerings in personal security to help consumers play a more active role in preserving their online identities."

About Avira

Avira stands for extreme reliability and internet freedom around the globe. The company was founded 25 years ago on Tjark Auerbach's promise to "make software that does good things for my friends and family". Because of Avira's security expertise and award-winning antivirus software, today more than 100 million consumers and small businesses live free of spyware, phishing, worms and other internet based threats. The company delivers IT-security protection to computers, servers and networks both directly and in the cloud.

In addition to protecting the online world, Avira's CEO promotes well being in the offline world through the Auerbach Foundation, which supports charitable and social projects. The philosophy of the foundation is to help people to help themselves. For more information, join the community at www.facebook.com/avira.

About ID Watchdog

ID Watchdog and its partners provide consumers with identity monitoring and preservation tools that provide the only real protection against identity theft: active knowledge about your online identity. Using these tools, consumers watch their credit reports and receive warnings about significant changes as first alerts to possible identity theft. ID Watchdog and its partners empower consumers to play a role in defending their online identity by remaining vigilant about changes to and inaccuracies in their credit reports and resolving any issues that do arise with the help of personal information agents.

ID Watchdog (TSX.V: IDW, OTC: IDWAF) was founded in 2005 and is headquartered in Denver, Colorado. All of the Company's services have been developed with input from industry experts; national consumer advocacy groups; federal, state, and local law enforcement agencies; consumer protection agencies; and adhere to guidelines published by the Consumer Federation of America. For more information, please visit www.IDWatchdog.com.

Forward-Looking Statement

This news release includes certain "forward-looking statements" within the meaning of the United States Private Securities Litigation Reform Act of 1995 which address future events and conditions which are subject to various risks and uncertainties. The actual results could differ materially from those anticipated in such forward-looking statements as a result of numerous factors, some of which may be beyond the Company's control. Although the Company believes that its expectations reflected in these forward-looking statements are reasonable, no assurance can be given that actual results will be consistent with these forward-looking statements. Important factors that could cause actual results to differ from these forward-looking statements are disclosed in the Company's filings with Canadian regulators at www.sedar.com. ID Watchdog assumes no obligation to update the forward-looking statements of management beliefs, opinions, projections, or other factors should they change.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

ID Watchdog  Contact:
Jay Lewis
Chief Financial Officer
303-820-3333
InvestorRelations@idwatchdog.com
www.idwatchdog.com

Media Contact for ID Watchdog:
Jennifer Roane
104 West Partners
jennifer.roane@104west.com
720.407.6065

Media Contacts for Avira:
North America
Rocket Science PR, for Avira
Rich Mullikin, APR
Tel: +1 415 464 8110 x216
Mobile: +1 925 354 7444
Email: rich@rocketscience.com

Germany
Avira GmbH
Elisabeth Rothbart
Tel: +49 (0) 7542 500 28
Mobile: +49 (0) 151 11 34 21 47
Email: elisabeth.rothbart@avira.com 

SOURCE ID Watchdog Inc.



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