ID Watchdog Services Available Free to Consumers Through Avira SearchFree Toolbar

DENVER, Oct. 17, 2011 /PRNewswire/ -- ID Watchdog Inc. (TSX.V: IDW, OTC: IDWAF), provider of identity monitoring and preservation tools, today announced that its free credit monitoring and alert services, as well as the ID Watchdog resolution services are available as part of Avira's SearchFree Toolbar.

The Avira SearchFree Toolbar protects free users against malicious websites by scanning the contents of pages as they are visited and then detecting and blocking malware before any damage occurs. ID Watchdog's free identity monitoring services are being distributed as a service through the SearchFree Toolbar. Now, in addition to protection against malicious websites, Avira customers will be able to monitor changes in records through ongoing credit alerts.

"Anyone can become a victim of a data breech, scam, or other security problem, and for most of the consumers this can be overwhelming," said Travis Witteveen, COO Markets & Operations at Avira. "That is exactly why we are working with ID Watchdog; so that we can provide people with the tools and information to remain a step ahead."

According to a survey by the Ponemon Institute, a privacy research firm, 85 percent of Internet users said they worry about becoming a victim of fraud: consumer credit card scams, identity theft, spam, phishing and social engineering attacks that seek to obtain personal information account details under false pretext. This statistic, of many available, demonstrates the ongoing problem for consumers.

"We wanted to make sure we were delivering a meaningful package of services that would provide value to consumers," said Michael Greene, CEO, ID Watchdog. "So, we went to the stakeholders: attorneys general, postmasters, the FBI, privacy advocates, banks, police, and asked them how they see the problem. Then we incorporated their feedback into our patented process that we are delivering as a free service through partners like Avira."

ID Watchdog is working with several industry-leading companies in the online security space as a new way to combat the overarching problem of personal security. By adding new services and features to existing security software products, like the Avira SearchFree Toolbar, and delivering an added line of defense beyond just the desktop, ID Watchdog and its partners are helping consumers play a more active role in preserving their online identities.

About Avira

Avira stands for extreme reliability and Internet freedom around the globe. The company was founded 25 years ago on Tjark Auerbach's promise to "make software that does good things for my friends and family". Because of Avira's security expertise and award-winning antivirus software, today more than 100 million consumers and small businesses live free of spyware, phishing, worms and other internet based threats. The company delivers IT-security protection to computers, servers and networks both directly and in the cloud. In addition to protecting the online world, Avira's CEO promotes well being in the offline world through the Auerbach Foundation, which supports charitable and social projects. The philosophy of the foundation is to help people to help themselves. For more information, join the community at www.facebook.com/avira.

About ID Watchdog

ID Watchdog and its partners provide consumers with identity monitoring and preservation tools that provide the only real protection against identity theft: active knowledge about your online identity. Using these tools, consumers watch their credit reports and receive warnings about significant changes as first alerts to possible identity theft. ID Watchdog and its partners empower consumers to play a role in defending their online identity by remaining vigilant about changes to and inaccuracies in their credit reports and resolving any issues that do arise with the help of personal information agents.

ID Watchdog (TSX.V: IDW, OTC: IDWAF) was founded in 2005 and is headquartered in Denver, Colorado. All of the Company's services have been developed with input from industry experts; national consumer advocacy groups; federal, state, and local law enforcement agencies; consumer protection agencies; and adhere to guidelines published by the Consumer Federation of America. For more information, please visit www.IDWatchdog.com.

Forward-Looking Statement

This news release includes certain "forward-looking statements" within the meaning of the United States Private Securities Litigation Reform Act of 1995 which address future events and conditions which are subject to various risks and uncertainties. The actual results could differ materially from those anticipated in such forward-looking statements as a result of numerous factors, some of which may be beyond the Company's control. Although the Company believes that its expectations reflected in these forward-looking statements are reasonable, no assurance can be given that actual results will be consistent with these forward-looking statements. Important factors that could cause actual results to differ from these forward-looking statements are disclosed in the Company's filings with Canadian regulators at www.sedar.com. ID Watchdog assumes no obligation to update the forward-looking statements of management beliefs, opinions, projections, or other factors should they change.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

CONTACT:
Jennifer Roane
104 West Partners
[email protected]
720.407.6065

SOURCE ID Watchdog Inc.