WALNUT CREEK, Calif., May 15, 2017 /PRNewswire/ -- This summer, when shoppers purchase specially marked packages of Idaho® Spuds™ products, they will be helping to fight hunger for the 1 in 8 people facing food insecurity in the United States. Through a partnership with Feeding America®, the nation's largest hunger-relief organization, Idaho® Spuds™ is calling on all spud lovers to help 'Mash Out Hunger.' Between May 15, 2017 and September 30th, 2017, all purchases of specially marked packages of Idaho® Spuds™ Classic Mashed Potatoes will trigger a meal* donation to people in need. In addition to in-store purchases, Idaho® Spuds™ is activating their digital following with a campaign to spread awareness about the millions of American children and families struggling with hunger. Sharing designated Idaho® Spuds™ Facebook posts with their friends will trigger a one meal* donation to someone in need through Feeding America®.
"We're proud to be playing a small role in addressing a huge issue," said Bryan Reese, CEO of Basic American Foods, the parent company of the Idaho® Spuds™ brand. "One of our core values is to serve the communities in which we live and work and this promotion helps us do that."
The end of the school year marks the beginning of a hungry season for millions of kids who rely on school for regular access to food. 22 million children receive free or reduced-price meals through the National School Lunch Program during the school year. But when school is out, less than 4 million receive meals through the USDA Summer Food Service Program. In partnering with Feeding America®, Idaho® Spuds™ and their loyal shoppers are helping to close the hunger gap in the summer months.
"More than 42 million people in the United States face hunger, including 13 million children. Feeding America is thrilled to partner with Idaho Spuds for a collaboration that will help 'Mash Out Hunger' for children and families this summer," said Nancy Curby, SVP of Corporate Partnerships & Operations at Feeding America®. "Hunger is an issue that impacts every single county in our country and we are grateful for partnerships that help the Feeding America network provide more meals and more support for people in need."
You can find more information about this partnership here: http://bit.ly/2emxhmS.
Feeding America® is a nationwide network of 200 food banks that leads the fight against hunger in the United States. The network provides food to more than 46 million people through 60,000 food pantries and meal programs in communities across America.
For three generations, Idaho® Spuds™ and the farming families of Idaho have worked together to make Idaho® Spuds™ a family favorite.
*$1 helps provide 11 meals secured by Feeding America® on behalf of local member food banks. Basic American Foods guarantees a donation of minimum $91,350 and a maximum donation of $100,000 by January 31, 2018. Meal claim valid as of July 1, 2016.
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SOURCE Basic American Foods