CHICAGO, Oct. 25, 2016 /PRNewswire/ -- Pixl, a leading user experience (UX) agency focused on designing digital products that empower brands to connect with customers, announced today that it has been acquired by Idea Booth, a Chicago based creative agency.
Idea Booth has become known over the past decade for helping build and transform some of today's leading brands, including: Walgreens, Viacom, Nike and the University of Chicago, to name a few. The acquisition of Pixl strengthens and further expands Idea Booth's digital design and user interface/user experience capabilities.
"We are in a day and age where technology and digital is everything. To be creative, you have to be digitally minded," Idea Booth's Head of Creative Ron Gibori said. "UX/UI is about combining great design with a deep understanding of human behavior."
Pixl was founded in late 2014 by two industry experts, Jonathan Speh and Yazin Akkawi, who have spent their careers combining research, design, and a user-centered approach to design innovative products and empower brands.
"UX has become somewhat of an industry buzzword, another service to add to the laundry list of services that agencies pitch. Rather than over-diversifying, Pixl dedicated itself to understanding users within the context of everyday life," Co-founder and User Experience Director of Pixl, Jonathan Speh, said.
"The most successful products and businesses are shaping billion-dollar industries because they believe in great design," said Aaron Webber, Co-founder and CEO of Idea Booth. "Pixl has tapped into this shift focusing on the ability to utilize design and a deep understanding of user behavior to transform the digital landscape."
Speh will continue as Pixl's Managing Partner in addition to becoming Idea Booth's new Art Director.
To kick-off the partnership, Idea Booth launched a newly designed website, created by Pixl's team.
Visit www.idea-booth.com to learn more.
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SOURCE Idea Booth