Idea Integration Announces Participation in Microsoft Upstream Reference Architecture Initiative

JACKSONVILLE, Fla., July 23 /PRNewswire/ -- Idea Integration is pleased to announce its participation in the Microsoft Upstream Reference Architecture Initiative (MURA), which will provide energy companies with the basic framework for building effective IT systems while leveraging the expertise of various technology firms in an effort to optimize the IT components of upstream exploration, drilling, production, and financial management.

Participating in MURA is a natural choice as Idea is one of the most decorated Microsoft Gold Certified Partners. Additionally, Idea has years of highly regarded oil and gas experience coupled with a similar comprehensive framework that will serve as a highly valuable asset for all parties involved in the initiative.

"Microsoft's Upstream Reference Architecture Initiative promises to revolutionize the way energy companies use technology to optimize their business," said Adarsh Karia, managing director of Idea Integration. "In 26 years of doing business in the upstream oil and gas market, Idea has been at the forefront of innovation and a pioneer in using Microsoft technology to bring solutions for the management of exploration, drilling, production, and financial processes to various enterprises in this segment. We look forward to sharing our experience and vision with Microsoft and other industry leaders for the benefit of the industry as a whole."

Collaborating with energy companies, technology firms, and more to enhance upstream business processes strengthens Idea's relationship with the energy sector, which continues to grow after over twenty years of service. Idea has earned its reputation as a leading business and IT consulting firm for upstream energy companies with its revolutionary approach to upstream data management, integration, and visualization. MURA welcomes Idea as they look to provide the energy sector with a complete guide for upstream IT-system design and implementation.

About Idea Integration

Idea Integration is a IT consulting and solutions firm. Its clients are a mix of Fortune 100, mid-market and public sector entities.  Idea's services include interactive marketing, IT consulting, business intelligence and analytics, web design and development, security, and infrastructure solutions.  Idea provides services to clients throughout the U.S. and in seven other countries. For more information on Idea Integration, please visit www.idea.com.

SOURCE Idea Integration