Ideal Advisor Premium Software Development Company Appoints Robert H. Lane as Chairman, Derek Lackey as President

TORONTO, Oct. 28, 2013 /PRNewswire/ -- Ideal Advisor Software Inc., a leading Toronto technology firm that provides automatic website valuations around the globe, has named two senior business executives to its Advisory and Management Team.

Robert H. Lane, a renowned senior technology executive, consultant and advisor for many companies in Canada and the United States- including acting as CEO of Commodore Computers, will join Ideal's Advisory Board as Chairman.  Derek Lackey, a veteran advertising executive, will join Ideal Advisor Software as President and Partner. His extensive branding, advertising (digital and traditional) and direct marketing expertise will be critical during this next growth phase. Derek is currently President of the Direct Marketing Association of Canada guiding them through their 50^th year of helping business use more direct marketing.

"We're extremely pleased to welcome such senior talent to our team," stated Craig Hunt, Founder and CEO of Ideal Advisor Software. "Robert H. Lane and Derek Lackey have enjoyed successful careers to date and will provide invaluable business leadership skills and 'know how' to help us achieve Ideal Advisor's commercial goals."

Robert H. Lane

Robert H. Lane, Managing Partner of Toronto-based Robert H. Lane and Associates Inc., is internationally known as a senior management consultant to many companies, including tech startups, public utilities, government agencies and Fortune 100 firms. His executive experience includes senior posts with GE, Nortel, Coca-Cola and International Paper.  Plus he was President and CEO of Commodore International from 1981 to 1984, overseeing sale of 200 million units of the Commodore 64, Vic 20 and other models.

He has served on numerous boards in Canada and the United States, and currently is on the Board of Directors of TechConnex (formerly the York Technology Association) and is the 2013 recipient of the group's Lifetime Achievement Award.

Mr. Lane earned his Bachelor of Arts in Psychology at the University of Toronto and is an MBA graduate of the Ivey School of Business and University of Toronto.

Derek Lackey

Derek Lackey is a leading marketing and brand specialist who owned and managed a full-service advertising agency in Toronto, plus currently serves as President of the Direct Marketing Association of Canada (Digital).  His former agency clients included top international brands such as Canon, Air Canada Vacations, Arthur Andersen Co., Pioneer Electronics, AGFA Film, American Express Merchandise Services, and many others. At one point, seven brands handled by his ad agency ranked first in their categories in Canada.

Mr. Lackey brings a creative, results-oriented approach to every business challenge. With leading edge social media sharing expertise, he combines his traditional ad strategy with new e-marketing tactics to create campaigns that work on all fronts.

In a distinguished career, he has consistently combined entrepreneurial spirit with street-smart marketing. Educated in Marketing at University of Toronto, Mr. Lackey applies creativity to his business strategy while placing a strong emphasis on results.

"Ideal Advisor's addition of such senior business executives creates a strong, balanced business and technology team, with excellent track records to build a sustainable and successful enterprise," said Marc Castel, an Ideal Advisor  consultant who is Executive In Residence with Communitech, a hub for commercialization of innovative technologies in Ontario.  "Mentorship is the key to business success and both of these veterans will help their prospects."

Over the years, Communitech has supported and helped build a tech cluster of nearly 1,000 companies in central Ontario that has generated more than $30 billion in revenue.

Ideal Advisor's Mission: Provide Superior  Website Valuation and Improvement Guidance

In late 2012, Ideal Advisor successfully launched its "Website Valuation Report", called Valux+,  an advanced software solution that automatically searches multiple external and reliable sources for the best comparable data to determine the most credible and realistic value of a website. The solution defines and explains the impact of the data in easy-to-understand terms summarized in a PDF file.

A complementary product to the instantly customized report is the unique e-book "Improving Web Property Value", a 42-page guide of simple steps to improve value of any website, available as a PDF.

To explore the Investor Orientation Website and the firm's  various software tool features and benefits, please visit: info.idealadvisor.com.

About Ideal Advisor

Created in late 2009, Ideal Advisor Software is an independent and premium software application development company, privately owned and based in Toronto, Ontario, Canada. Its management team represents more than 150 years of collective and deep marketing, operations, technology and business experience.

For more information, please visit: www.idealadvisor.com.

Contact:

Craig Hunt
Founder and CEO
Ideal Advisor Software Inc.
Ph: 1-647-738-4250
Email

Or

Tom Nunn
Principal
Tom Nunn Strategic Communications
Ph: 1-519-497-3437
Email

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SOURCE Ideal Advisor