IdeaPaint Further Expands Its Product Portfolio With the Launch of BASE

IdeaPaint's new BASE coat product creates the highest quality foundation for IdeaPaint projects and optimizes the performance of all IdeaPaint dry-erase coatings

Aug 09, 2011, 09:00 ET from IdeaPaint

ASHLAND, Mass., Aug. 9, 2011 /PRNewswire/ -- IdeaPaint, the creator of high-performance dry-erase paint solutions, announced today that it has again expanded its product portfolio with the introduction of a new, IdeaPaint-produced base coating, appropriately named BASE.

IdeaPaint BASE is a premium, performance base coat compatible with all of IdeaPaint's products—PRO, CRE-8 and HOME. The extremely smooth surface created by BASE eliminates the need for sanding from the application process, ensuring that IdeaPaint's customers continue to experience its products at their highest levels of performance, while also saving customers time and effort. BASE is the first base coat of its kind created specifically for a dry-erase, functional topcoat.

"We are delighted to announce the availability of IdeaPaint BASE to our customers globally," said Bob Munroe, president and CEO of IdeaPaint. "As we continue to explore expanding our product offerings, while also working tirelessly to deliver the best possible dry-erase solutions available to our customers, BASE is a perfect complement to both of these initiatives."

"We are very pleased to collaborate with IdeaPaint to develop the first-of-its kind, dry-erase-specific base coating," said Brian Phillips, president and CEO of Resinate Materials Group, a custom resin manufacturer and IdeaPaint's partner for creating BASE. "We are proud to help IdeaPaint provide their customers with the highest quality, easiest-to-apply product in the dry-erase coatings market." Resinate brand products comply with all applicable requirements, including those of ASTM International (ASTM) and the International Organization for Standardization (ISO).

IdeaPaint BASE is available immediately through the company's website and via its distributor network globally. IdeaPaint BASE is available in three coverage options: 50 square feet, 150 square feet and 300 square feet.

The product provides excellent adhesion to a variety of surfaces, including: drywall, painted drywall, wood, whiteboard, greenboard, blackboard and glass.

About IdeaPaint

IdeaPaint is a single-coat, roller-applied paint that turns any smooth surface into a high-performance dry-erase writing surface. IdeaPaint creates dynamic environments within corporate, educational and home settings. IdeaPaint is GREENGUARD Children & Schools certified, Parent Tested Parent Approved and was chosen by Glidden Professionals as the 2010 Eco Product of the Year. IdeaPaint is a Greater Boston Chamber of Commerce Top Ten Small Business of 2011 and a Small Business Association of New England 2011 Innovation Award Winner. For more information, please visit  For ongoing company and product updates, follow IdeaPaint on Twitter at or connect on Facebook at  

About Resinate Materials Group™

Resinate Materials Group, Inc.™ is a custom manufacturer and provider of high quality resins at competitive prices.  Resinate's advanced resin technology yields cost-savings, on-going price stability and exceptional performance for the benefit of industries that use resin to manufacture their end products.  With domestically sourced materials from Resinate, manufacturers of paints and coatings for the architectural, automotive, coil, flooring and other industries create significant value by incorporating resins that are good for product performance and good for the bottom line.  Learn more at

SOURCE IdeaPaint