NEW YORK, Sept. 21 /PRNewswire/ -- ideeli, Inc. (www.ideeli.com), the fastest growing members-only online shopping site in the U.S., today announced the introduction of a dedicated travel category to its growing e-commerce platform, as well as the addition of two high-profile travel executives, Peter Manice, director of travel and experiences, and Andrew Bradick, executive producer, to spearhead the new initiative.
In addition to the site's offerings across the categories of apparel, home and kids, ideeli will now bring to its nearly 3 million members a selection of curated weekly travel offers at privileged prices of between 30% and 60% off. With a focus on exclusive pricing at luxury and boutique properties worldwide, ideeli will augment these travel experiences by including members-only perks such as complimentary room upgrades, spa and restaurant credits, and other amenity packages. New travel offers will be featured every Tuesday, and each sale will run for up to six days or until sold out.
"Travel is an essential component of our members' 'ideel' lifestyle," says Paul Hurley, CEO and founder of ideeli. "We are excited to now offer such carefully vetted and editorially-driven travel experiences on a regular basis. "
Leading the travel team is Peter Manice, part of the founding team at Jetsetter, the private travel site, where he most recently served as director of partner management and operations. Prior to his time at Jetsetter, Manice served in a number of roles across the travel industry, with marketing and revenue management positions at such companies as American Airlines, Northwest Airlines and Hilton Hotel Group. Working closely with Manice is Andrew Bradick, a former publisher at Travelzoo.com and director of travel deals publishing at Sherman's Travel. As Executive Producer of travel, Bradick will lead the editorial vision and production of all travel content at ideeli.
"We've developed travel products that not only offer value and excitement for our members, but also a series of effective solutions for the travel industry," said Manice. "By utilizing our many tools for member engagement – from flash sales to giveaways to group buy events – travel suppliers can deliver brand-friendly content and drive traffic to their core channels, all while generating incremental booking activity from our audience of nearly 3 million engaged and affluent members."
Examples of past and current travel offerings on ideeli include:
- A group-buy deal on ideelACCESS: $50 for a $100 credit toward any of the 600+ properties in the Mr. and Mrs. Smith luxury hotel network.
- Exclusive packages to Lake Austin Spa (Texas), The Venetian (Las Vegas) and Cabo Azul (Mexico).
- Giveaway to a 4-night stay at the Banyan Tree Mayakoba, a 5-star star property in Playa del Carmen valued at up to $4500.
To celebrate the launch, ideeli is hosting a "Putter's Paradise Giveaway" that includes a 2-night stay at The Sanctuary at Kiawah Island Golf Resort a, 5-star oceanfront hotel and spa.
ideeli, Inc is the fastest growing online members-only shopping site in the U.S. Launched in 2007, the company now has over 2.9 million members who enjoy limited-time sales events featuring products from over 600 brand partners across the categories of women's and men's apparel, accessories, home, beauty, travel and kids. Each event is designed by ideeli editors to offer an exclusive shopping opportunity with new brands featured each day at up to 80% off.
SOURCE ideeli, Inc.