IdolStats Predicts American Idol Winner Through Social Media Monitoring

Attensity360 Monitors Millions of Conversations to Help Organizations Understand Consumer Sentiment

Jun 02, 2010, 11:13 ET from Attensity Group

PALO ALTO, Calif., June 2 /PRNewswire/ -- Attensity™ Group, the leader in business user applications that generate value from unstructured data, successfully monitored millions of conversations on the social web to predict that Lee Dewyze would be the season 9 American Idol. Throughout the season utilized the Attensity360 social media monitoring and analytics product to track the power of social media conversations in order to make educated decisions based on the social media insights.

Attensity's presented a summarized view of the sentiment, coverage and general buzz about the show and each of the contestants. Powered by Attensity's social media monitoring and analytics application, Attensity360, the site presented information gathered from across the web in order to gauge American sentiment toward contestants. Attensity360 automatically aggregates and evaluates the chatter happening on blogs, message boards, forums, micro-blogs, online news media and social networks. Using this analysis, then presented a rank of the contestants based on negative and positive sentiment and their share of the total American Idol conversation.

"Over 23 million Americans tuned into the American Idol finale this year to find out whether Crystal or Lee would be this season's winner but at we knew the answer well in advance," said Brad Brodigan, SVP and General Manager of Attensity. "Attensity360's advanced social media monitoring technology provides organizations with predictive and actionable results by listening in on conversations across the web and analyzing them for sentiment, opinions, issues and opportunities."

Attensity has used American Idol as an exciting case study for how Attensity360 can measure conversations about companies, products, issues and competitors with broad strokes as well as provide very detailed and granular data points, such as the influence of Judge Simon Cowell, fan power-dialing and contestant "crushes." Attensity offers clients this same level of detailed insights around specific product attributes or brand messages. The social web holds invaluable information and insight into what consumers think about brands, products and services.

Whether it is traditional media or real-time access to online content (social media, news, forums, blogs, product reviews, Twitter, Facebook, etc.), Attensity offers proven SaaS-based self-service application that enables organizations to monitor, track and analyze these conversations. Attensity offers the industry's most powerful and easy-to-use analysis, delivery and response capabilities, enabling businesses to effectively listen, relate and act on information, both inside and outside of the firewall.

The Attensity offerings enable corporate customers to gain strategic competitive advantage through a world-class "listening post," self-service analytics and an integrated application that enables users to take action on insights found across customer interaction channels; intelligently routes social, SMS and email communications for response; and brings social knowledge into corporate knowledge-bases for more effective agent service and customer self-service.

About Attensity Group

Attensity Group provides software applications based on Web 3.0 semantic technologies to find, understand, and use information trapped in unstructured text to drive critical decision-making. The comprehensive suite of applications address collective intelligence in social media and forums; the voice of the customer in surveys and emails; customer response management; e-services; research and discovery; risk and compliance; and intelligence analysis. With more than 500 installations worldwide, Attensity's award-winning software is used by large government agencies and such innovative enterprises as Airbus, Charles Schwab, Bosch, JetBlue, Royal Bank of Canada, Travelocity and Whirlpool. Organizations are better able to track trends, identify patterns, detect anomalies, reduce threats, and seize opportunities to improve customer satisfaction and retention. The Service & Support Professionals Association (SSPA) has honored Attensity with its Recognized Innovator Award. More information is at, and

©2010 Attensity Group. Attensity is a trademark of Attensity Group in the United States and/or other countries. Other brand and product names are trademarks or registered trademarks of their respective holders. Information is subject to change without notice. All rights reserved.

Media Contact:

Seana Norvell

FortyThree, Inc.


SOURCE Attensity Group