IDS Technology Marketing Announces Sponsorship of Tallwave "High Tide" Competition for Arizona Technology Startups

SCOTTSDALE, Ariz., March 5, 2013 /PRNewswire/ -- IDS Technology Marketing, a business-to-business (b2b) lead generation and marketing agency dedicated to helping technology companies and startups grow, today announced its sponsorship of the Tallwave "High Tide" competition. IDS, headquartered in Scottsdale, Arizona, will provide the 20 High Tide semi-finalists with mentorship and coaching on key marketing, lead generation and sales strategies. This coaching will help the participants take their products and services to market and build their demand engines.

"We're extremely excited to announce our relationship with Tallwave's High Tide program," said Scott Salkin, founder and CEO of IDS Technology Marketing. "As a marketing agency that focuses on technology companies and startups, this is a unique opportunity for us to lend our experience and expertise to a program that's developing the kind of innovative entrepreneurs that will continue to build Arizona's economic engine."

The IDS team will share their extensive sales and marketing experience with participants to provide mentorship and knowledge in critical areas of startup business development and demand generation. Topics will include:

• Branding and messaging
• Lead generation
• Lead nurturing and marketing automation
• Sales enablement
• Channel marketing
• Interactive strategy
• Inbound marketing and content development
• Inside sales and telemarketing

The Tallwave High Tide Semi-finalists are:

Convrrt (Chandler, AZ); Creative Allies (Santa Monica, CA); Fit Sponsors (Scottsdale, AZ); Go Dehp (Phoenix, AZ); GreenRx (Denver, CO); GxStream (Burbank, CA); HiringSolved (Chandler, AZ); Likely Products (Scottsdale, AZ); Localotto (Phoenix, AZ); LocalWork.com (Phoenix, AZ); NuYeek (Tempe, AZ); Obelus Media (Phoenix, AZ); REIN (Scottsdale, AZ); Renovation Planners (Culver City, CA); SaveOnCouriers.com (Phoenix, AZ); Shop In Spa (San Diego, CA); SMART Loyalty Program (Mesa, AZ); Sunsonix (Phoenix, AZ); Viidya (Phoenix, AZ) and WitnessTree (Glendale, AZ).

"IDS is another great, homegrown story of Arizona entrepreneurship," said Jeffrey Pruitt, founding partner, CEO, Tallwave. "In addition to their experience, their excitement and passion for technology, and startups in particular, make them a perfect fit to help our High Tide participants develop sustainable marketing and sales strategies focused on revenue and growth. We're thrilled to have their support."

To help kickoff the relationship, IDS and Tallwave will be co-hosting a networking event and presentation on the "6 Myths of B2B Marketing" for High Tide Finalists on Wednesday, March 27 at IDS' headquarters in Scottsdale.

About IDS Technology Marketing
IDS Technology Marketing is a business-to-business (B2B) marketing and lead generation firm dedicated to helping technology companies grow. The IDS team of technology marketing and sales experts includes a full-service agency focused on strategy, interactive, design and sales enablement, as well as a B2B telemarketing team that provides "outsourced inside sales" services ranging from prospecting and list building to event attendance acquisition and appointment setting.

For more information, visit www.idstm.com or call 480.685.5470. You can also follow us on Twitter at @idstm or @scottsalkin, on Facebook at www.facebook.com/IDSTM or on LinkedIn at www.linkedin.com/company/ids-technology-marketing.

About Tallwave:
Tallwave is a commercializor.

Headquartered in Scottsdale, AZ, with offices in San Francisco and Los Angeles, the company creates and maximizes commercial success and shareholder value for entrepreneurs and investors by validating, scaling and managing early-stage and growth ventures with a hands-on approach. 

The combination of Tallwave's proprietary lean Business Blueprint™ system for product and company validation, its unique Operator Model™ for resource development and management, and the pre-seed through series A capital Tallwave provides, sets the company apart from incubators, accelerators and venture capital firms whose business models limit the range of resources they provide.

For more information about Tallwave, visit www.tallwave.com or call 602-840-0400.

SOURCE IDS Technology Marketing