SCOTTSDALE, Ariz., May 20, 2013 /PRNewswire/ -- IDS Technology Marketing, a business-to-business (B2B) lead generation and marketing agency dedicated to helping technology companies and startups grow, was named Agency Marketer of the Year by the Phoenix Business Journal and the Business Marketing Association of Phoenix. The Marketer of the Year awards showcase the creative talents of local marketers who have demonstrated the critical role marketing plays in the success of businesses and organizations. IDS Technology Marketing was selected for this award based on its brand awareness and community involvement initiatives related to the high-tech market.
"As an entrepreneur and founder of my own startup, I've had the opportunity to learn firsthand the power and importance of mentorship, advocacy and giving back to the community," said Scott Salkin, founder and CEO of IDS Technology Marketing. "One of the most rewarding aspects of being a business owner has been getting the chance to grow within the community as our business has expanded. The initiatives we've started in Arizona have returned value to IDS Technology Marketing in so many ways, and being honored as Agency Marketer of the Year is a tribute to our team's dedication to giving back. By putting our skills to use to increase awareness about IDS Technology Marketing, we've used our proven marketing best practices to not only grow our firm, but also to help companies nationwide improve their sales and marketing efforts."
In 2012, IDS Technology Marketing dedicated itself exclusively to meeting the end-to-end marketing needs of B2B technology companies to help them drive sales and bottom-line results. As a part of this evolution, the firm spearheaded initiatives to increase its brand awareness through entrepreneurial advocacy and mentorship. For example, the firm joined forces with other Arizona businesses to promote economic development and currently mentors start-up companies in ASU's Venture Catalyst and Rapid Startup School Initiatives, and the Tallwave High-Tide accelerator program. CEO Scott Salkin also serves as a mentor for the administration at Tavan Elementary School in Scottsdale and frequently speaks at Valley events to educate business leaders and entrepreneurs on effective marketing practices for sales growth. He is also the co-chair of the Arizona Technology Council's Startup and Entrepreneurship Committee.
These brand awareness and community support initiatives have helped IDS Technology Marketing increase its business across Arizona by more than 20 percent, with organic web traffic increasing by nearly 300 percent. IDS Technology Marketing's revenue continues to grow as a result of this heightened visibility.
The Marketer of the Year award winners are chosen by a prestigious panel of professional marketing, media, agency and communications experts. Now in its second year, this award is presented by the Phoenix Business Journal and the Business Marketing Association of Phoenix.
About IDS Technology Marketing
IDS Technology Marketing is a business-to-business (B2B) marketing and lead generation firm whose mission is twofold: to help technology companies and startups grow through smart, impactful sales and marketing, and to help our local community and economy grow through technology and entrepreneurial advocacy and mentorship.
The IDS team of technology marketing and sales experts includes a full-service agency focused on strategy, interactive, design and sales enablement, as well as a B2B telemarketing team that provides "outsourced inside sales" services ranging from prospecting and list building to event attendance acquisition and appointment setting.
For more information, visit www.idstm.com or call 480.685.5470. You can also follow us on Twitter at @idstm or @scottsalkin, on Facebook at www.facebook.com/IDSTM or on LinkedIn at www.linkedin.com/company/ids-technology-marketing.
SOURCE IDS Technology Marketing