IDS Technology Marketing to Specialize on Sales and Marketing Services Exclusively for the High-Tech Industry

SCOTTSDALE, Ariz., March 13, 2012  /PRNewswire/ --Identity Studios, a sales-driven marketing agency headquartered in Scottsdale, Ariz., today announced its evolution to IDS Technology Marketing, dedicating itself exclusively to meeting the end-to-end marketing needs of business-to-business (B2B) technology companies. IDS Technology Marketing goes well beyond the services provided by traditional marketing firms to offer complete, tightly-integrated marketing and lead generation solutions that are squarely focused on driving sales and bottom-line results for companies in the high-tech industry.

"We believe in technology. It's in our DNA. And, we believe in the technology companies that are leading the next generation of innovation and growth," said Scott Salkin, CEO and founder of IDS Technology Marketing. "Having spent much of my career managing marketing and sales activities within the high-tech sector, I gained an appreciation of the fact that technology and innovation can only go so far without the focused strategies and execution to take them to market. Our unique experience and understanding of high-tech has resulted in a unique alignment with more than 200 clients throughout the industry. As we've grown, the transition from a traditional marketing firm to a specialist in B2B technology marketing was a natural evolution."

IDS Technology Marketing will provide a tightly-integrated suite of sales-driven marketing solutions focused on driving bottom-line results. Services include:

• Marketing and sales alignment
• Branding and messaging
• Lead generation and nurturing campaigns
• Sales enablement
• Web, social media, mobile, and interactive development
• Marketing management
• Direct mail and advertising
• B2B telemarketing and appointment setting
• Event marketing
• Marketing automation

IDS Technology Marketing offers an in-house call center that can add a human touch to any campaign and help high-tech companies build and maintain a healthy pipeline by identifying and nurturing qualified leads and setting face-to-face appointments with end-users.

"Over the years, the Identity Studios team has delivered high-quality work at a fair price – often meeting extremely challenging deadlines in the process," said Christine McDermott, senior director of Partner Marketing & Experts Conferences at Quest Software. "The Experts Conference (TEC) has grown into one of the leading technology conferences in the world, and Identity Studios has been driving our creative and web presence for nearly half of its lifecycle. We are genuinely excited about IDS Technology Marketing and its powerful focus on high-tech marketing. I expect great things from the team and look forward to our continued partnership."

The launch of IDS Technology Marketing comes during a time of tremendous growth for the company, as year-over-year revenue has tripled over the past four years, resulting in more than 28 new jobs for the local economy and during a time when most marketing companies have downsized. 

"It's basic math: the more we helped our clients grow, the more we grew," added Salkin. "Having been on the client side for many years, I've witnessed countless agencies that just couldn't keep up with the unique pace and competitiveness of high-tech. At IDS Technology Marketing, we've used our core beliefs to build an experienced team that truly understands B2B technology sales and marketing environments, allowing us to deliver better results faster."

The IDS Technology Marketing team has extensive knowledge across the IT industry, including working with many of the world's leading manufacturers of hardware and software for storage, security, cloud computing, virtualization, networking, and mobile technologies.  The team's expertise also lies deep within the IT channel, boasting extensive experience in distribution and with value-added resellers.

"Identity Studios has been a great partner when it comes to helping Avnet Technology Solutions build and execute integrated marketing programs that showcase our SolutionsPath® methodology," said Cheryl Neal, vice president of sales for Technology Infrastructure Solutions, Avnet Technology Solutions, Americas. "Their team's experience and understanding of ways to develop effective marketing and sales campaigns for the technology channel has allowed Avnet to better position our partners as trusted advisors – which ultimately accelerates their growth." 

With a deep passion and understanding of the high-tech industry and an experienced team leading the way, IDS Technology Marketing is perfectly positioned to help technology companies ranging from startups to Fortune 100 enterprises develop and execute integrated marketing and sales strategies that drive strong return on investment (ROI) results.

Clients can engage IDS Technology Marketing for a complete solutions engagement, including sales and marketing strategy; messaging and brand development; web and interactive strategy; lead generation and nurturing campaigns; marketing automation support; creative design, mobile and social media; marketing project management; and traditional advertising and print campaigns. The company's in-house call center can also execute outbound B2B telemarketing campaigns focused on list building and qualification, customer surveys, market research, and face-to-face appointment setting to help clients maintain a healthy pipeline of prospects. This uniquely integrated approach allows IDS Technology Marketing to provide their clients with a true end-to-end extension of their marketing and sales teams, eliminating the disjointed effects of working with multiple vendors, helping them save money, and delivering stronger results and ROI.

About IDS Technology Marketing

IDS Technology Marketing is a full-service marketing firm focused on delivering end-to-end, tightly-integrated sales and marketing solutions for business-to-business technology companies. With its deep hands-on experience in technology sales and marketing, IDS Technology Marketing delivers measurable bottom-line results for clients throughout the technology distribution channel. The firm offers clients an integrated end-to-end marketing services and capabilities, including: marketing strategy; marketing and sales alignment; sales enablement and training; lead generation and nurturing campaigns; web, interactive and social media strategy; and in-house B2B telemarketing. It is located in Scottsdale, Ariz., and counts many of the world's leading high-tech innovators, distributors, value-added resellers, and technology startups amongst its clients. For more information please visit: www.idstm.com.

SOURCE IDS Technology Marketing