NEW YORK, Aug. 9, 2011 /PRNewswire/ -- At New York independent agency Seiden, the answer would be the ad to the right, and it would already have run today.
"America as a leader brand needs to defend its status," argues agency CEO Matt Seiden. "This is not a time to be passive."
The ad relies on one of the ironies of yesterday's massive stock market selloff: that a lot of money that came out of stocks wound up going into long-term U.S. Treasury debt.
"The point was to keep politics out of it and let the facts speak for themselves," says Chief Creative Officer Steve Feinberg. "It's not spinning. It's telling people something they didn't already know to help them make sense out of the situation."
The USA brand currently has no budget and, given the mood of austerity in Congress, is unlikely to get one anytime soon. Would Seiden work on the account pro bono if asked? "If they covered out-of-pocket expenses, absolutely," Mr. Seiden declared.
Seiden is an independent advertising and branding agency based in New York City. Clients include the Visiting Nurse Service of New York, Bayer, Bausch + Lomb, Shire and Fordham University Gabelli School of Business.